Multi-brand & multi-product experiences

Elevated multi-brand experiences without constraints

Break through organizational complexity, no matter your scale. Easily personalize, orchestrate and manage content from a single source, for every brand, product, location or language and revolutionize content strategy to support the speed of your business.

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Driving global experiences for major brands, at scale

78%

increase in conversion rate for Kraft-Heinz

50%

decrease in content costs for Shiseido Professional

150k+

products easily managed for Staples Canada

43%

increase in digital sales for KFC

Every brand, product and team covered, at any scale

Maintain brand consistency

Managing multiple brands and products across various markets and channels can be daunting. Rest easy with Contentful, knowing each of your brands or regions can retain its unique identity, while adhering to company standards. Our unified setup supports smooth workflows and governance, without sacrificing flexibility.

Extend your content’s value

Structured content ensures your content goes the distance—no matter how many subsidiaries live within your global brand. Build your content once and reuse it across any brand, use case, channel, or region you desire. Then measure its impact with any of your preferred analytics and data tools, integrated directly with Contentful.

Build once, personalize everywhere

Gain the competitive advantage and drive faster ROI with cohesive cross-brand journeys. Elevate your customer experience with personalization and contextual content using Ninetailed by Contentful’s interoperable, no-code tooling and watch those engagement rates rise, leading to increased revenue and loyalty scores.

Create and launch rapidly

Empower your teams to quickly adapt to market-changes with Contentful’s flexible architecture and composable content. Whether you’re introducing a new product, rebranding an existing one, or expanding into new markets, you can easily collaborate and get your content live faster than ever before.

Webinar (30 mins)

Demo: Master brand consistency with Contentful

In this demo, we show you how to leverage Contentful to manage and update brand guidelines centrally. Learn how to ensure consistency across touchpoints and react swiftly amid brand refreshes — all while reducing operational overhead.

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Fast-track your way to multi-brand success

Unified orchestration from one centralized platform

Orchestrate personalized messaging for multiple brands, markets and channels – at speed. From global campaigns to local content, deliver seamlessly from a central platform—allowing maximum brand consistency and retaining flexibility to speak to any market.

Composable content, smooth collaboration

Make siloes a thing of the past and facilitate collaboration across your business. Composable content ensures teams can collaborate better, share resources and maintain a consistent brand voice across every channel.

Scale without compromise

Looking to launch your product into new markets? Contentful ensures effective content management as you grow. Manage all your localized sites or product lines with ease, while maintaining cohesive brand strategy.

Renowned reliability and support

Contentful offers 99.99% uptime and 24/7 support, so you can confidently rise the occasion of high-traffic days like Black Friday with total peace of mind. Launch new experiences without fear of compromise, backed by our extensive partner ecosystem.

Powerful extensibility

Contentful’s powerful extensibility framework makes it possible to integrate your existing tech while maintaining airtight control of design systems and internal taxonomies.

Weave AI into experiences to deliver content that converts

Simplify and expedite content creation at scale with Contentful’s integrated AI features and Ninetailed’s powerful AI-native platform, providing impactful, contextual audience and personalization suggestions to meet global and local business goals, fast.

Explore AI at Contentful