Multi-brand & multi-product experiences
Elevated multi-brand experiences without constraints
Driving global experiences for major brands, at scale
78%
increase in conversion rate for Kraft-Heinz
50%
decrease in content costs for Shiseido Professional
150k+
products easily managed for Staples Canada
43%
increase in digital sales for KFC
Every brand, product and team covered, at any scale
Maintain brand consistency
Managing multiple brands and products across various markets and channels can be daunting. Rest easy with Contentful, knowing each of your brands or regions can retain its unique identity, while adhering to company standards. Our unified setup supports smooth workflows and governance, without sacrificing flexibility.
Extend your content’s value
Structured content ensures your content goes the distance—no matter how many subsidiaries live within your global brand. Build your content once and reuse it across any brand, use case, channel, or region you desire. Then measure its impact with any of your preferred analytics and data tools, integrated directly with Contentful.
Build once, personalize everywhere
Gain the competitive advantage and drive faster ROI with cohesive cross-brand journeys. Elevate your customer experience with personalization and contextual content using Ninetailed by Contentful’s interoperable, no-code tooling and watch those engagement rates rise, leading to increased revenue and loyalty scores.
Create and launch rapidly
Empower your teams to quickly adapt to market-changes with Contentful’s flexible architecture and composable content. Whether you’re introducing a new product, rebranding an existing one, or expanding into new markets, you can easily collaborate and get your content live faster than ever before.
Live demo: Master brand consistency with Contentful
In this live demo, we’ll show you how to leverage Contentful to manage and update brand guidelines centrally. Join us and learn how to ensure consistency across touchpoints and react swiftly amid brand refreshes — all while reducing operational overhead.
Fast-track your way to multi-brand success
Unified orchestration from one centralized platform
Orchestrate personalized messaging for multiple brands, markets and channels – at speed. From global campaigns to local content, deliver seamlessly from a central platform—allowing maximum brand consistency and retaining flexibility to speak to any market.
Composable content, smooth collaboration
Make siloes a thing of the past and facilitate collaboration across your business. Composable content ensures teams can collaborate better, share resources and maintain a consistent brand voice across every channel.
Scale without compromise
Looking to launch your product into new markets? Contentful ensures effective content management as you grow. Manage all your localized sites or product lines with ease, while maintaining cohesive brand strategy.
Renowned reliability and support
Contentful offers 99.99% uptime and 24/7 support, so you can confidently rise the occasion of high-traffic days like Black Friday with total peace of mind. Launch new experiences without fear of compromise, backed by our extensive partner ecosystem.
Powerful extensibility
Contentful’s powerful extensibility framework makes it possible to integrate your existing tech while maintaining airtight control of design systems and internal taxonomies.
Weave AI into experiences to deliver content that converts
Simplify and expedite content creation at scale with Contentful’s integrated AI features and Ninetailed’s powerful AI-native platform, providing impactful, contextual audience and personalization suggestions to meet global and local business goals, fast.
The perfect toolkit for your global needs
“It’s exciting to be able to address consumers and communities individually. With the right content, design, and technology as supportive as Contentful, we can evoke what Heinz means to them specifically — and that makes for a really powerful bond.”
Justin ThomasHead of Digital Experience
Contentful customers enjoy thriving multi-brand experiences
Kraft Heinz secures the secret sauce for an iconic, modern brand with Contentful
30%
increased engagement
78%
increased conversion rate
Custom apps built to expand your capabilities
Create winning multi-brand, multi-product experiences
Curated insights and best practices for using Contentful’s capabilities, to deliver multi-brand, multi-product success.
