NewIntroducing Palmata: Contentful's new solution for AI discovery

Digital Experience Platform

Create content that customers trust and agents understand

Built on an AI-powered headless CMS, Contentful brings together structured content, automation, analytics, and personalization into one platform.

Man with laptop on gray sofa beside a dog, surrounded by AI-powered CMS UI overlays showing furniture and translation features.

78% increased CVR via personalization

43% increase in digital sales

30 languages supported with AI

5 min release cycles down from 2 weeks

It’s a critical time for brands

Teams are under pressure to create more, move faster, show up across every channel, and improve both AEO and SEO. But most platforms weren’t built for these current demands.

Today’s demands expose the limits of legacy platforms

What used to be a publishing problem is now a scale, governance, and discoverability problem.

  • Brand governance is harder in the age of AI

  • Customers expect personalized content in every interaction

  • Content has to scale across brands, markets, and regions

  • Your website is only one of many digital touchpoints

  • Discovery is expanding beyond SEO and becoming more agentic

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How Contentful helps you win with customers and agents

Create once, use everywhere

Structured, reusable content optimizes for agent discoverability and makes it easy to scale across channels, markets, and brands without any duplicative work.

Do more with governed AI

From content creation and translation to brand checks and approval workflows, built-in AI improves output quality without increasing your headcount.

Personalize and refine

By combining content and audience data, you can create personalized marketing touchpoints for every customer segment and use performance data to iterate.

Contentful by the numbers

4,500+

Customers

30%

Fortune 500 brands

180B+

API calls per month

99.99%

Uptime SLA

See how it works

Contentful brings the best capabilities across your stack into a single platform that improves productivity, speed to market, governance and discoverability.

Composable content, built to scale with you

Composable content modeling gives teams a structured content foundation that scales across websites, campaigns, personalized experiences, and AI agents.

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Future-proofed architecture

Contentful’s API-first, cloud-native architecture grows alongside your business, integrating seamlessly with your favorite tech solutions.

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Agent-ready and discoverable

Content is structured, typed, and taxonomy-driven so agents can easily find, verify, and surface it to customers.

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Integrated experimentation, analytics, and personalization

Audience segments, content variants, and performance analytics allow teams to quickly launch A/B tests and personalize customer touch points.

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Automated workflows to go from draft to live

Workflows provide approval guardrails that empower marketers to build what they want without breaking the architecture or governance policies devs have in place.

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Quality content powered by AI

Contentful’s AI helps teams create, translate, and optimize on-brand content without sacrificing quality or control.

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Logo for Palmata by Contentful

AI discovery intelligence with Palmata by Contentful

Palmata shows how AI answer engines see your brand and helps teams prioritize actions to improve visibility, accuracy, and competitive performance.

Get started for free

All on one intelligent platform

Contentful Ecosystem Icon

Integrate and extend with ease

Contentful Ecosystem plugs right into your stack — ecommerce, AI, and more — so you can elevate and extend any experience with ease.

Explore Ecosystem
Docusign

"To be successful, we needed to scale personalized experiences to global audiences. Contentful’s flexible, extensible DXP allows us to build compelling digital experiences for varied personas and experiment with AI tools that expedite our processes."

Michael Luzmore

Product Manager

Docusign

Contentful customers deliver real success stories

On logo

On sprints toward scalable, content-driven commerce with Contentful

40%

of sales are direct to consumer

7

languages supported

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P.S. We don’t do decorative logos. Tap any to read the full story.