Generative AI is revolutionizing content creation, offering unprecedented efficiency and innovation at every stage of the content lifecycle. From ideation to creation to management and presentation, automation is paving the way for a new era of content strategy.

This exclusive Ad Age webcast will delve into Contentful’s Generative AI Professional Usage and Perception Survey, the content platform’s first-ever survey of 820 professionals across diverse roles and industries worldwide, uncovering the opportunities and challenges surrounding Gen AI.

Watch the webinar to hear Jonathan Phillips, Solution Engineer at Contentful discuss:

• Key survey findings, including exclusive insights into how individuals across various roles perceive and utilize Gen AI, and how their level of knowledge influences their approach to its adoption and integration.

• How to utilize Gen AI within the content production lifecycle and how automation can help make this process more efficient.

• How to develop your content creation strategy to stay ahead of the competition. Examples of how innovative companies are using generative AI in their marketing strategy today.

• A roadmap of the order of operations to evolve your content so it can be leveraged in large language models (LLMs) so that you can use a variety of Gen AI-powered solutions.

Whether you’re a seasoned expert or just beginning to explore the possibilities of generative AI, this webinar will offer you valuable insights that can inform your strategy and drive innovation within your organization.