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Build dynamic retail experiences at scale

Today’s customers expect a lot from retailers. To win them over, brands must build memorable experiences that deliver the right message to the right person at the right time. Discover how Contentful and its partners help teams achieve this.

Create world-class shopping experiences

Modern retailers are turning content into engaging brand experiences that attract customers and boost sales. This guide, with customer stories and insights from commerce tools, will show you how to deliver the dynamic retail experiences customers crave.

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Contentful for Retail guide cover.

What a market-leading, extensible content platform looks like

One source of truth

From online storefronts to mobile apps and digital signage, keep your in-store and digital content in one place.

Personalized commerce

Retain customers with dynamic pricing, personalized promotions, and tailored product recommendations.

Efficient operations

Save on engineering costs, streamline operations across channels and brands, and keep things consistent.

Global brand, On, delivers content-driven experiences customers love

With Contentful, On can quickly produce inspiring content, turning customers into life-long brand advocates.

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Kris Hedstrom, Head of UX/UI Design, On

When you don't have to recreate content all over the place, it breeds consistency and reuse. That has been a big unlock of success for us.

Kris Hedstrom

Head of UX/UI Design

On

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Gain valuable insights into how a composable content platform can transform your digital content strategy, streamline operations, and enhance customer experiences.

Trinny London's Secret to Perfecting Personalization

In this edition of our Headlines webinar series, we discuss how Trinny London, the digital-first beauty brand known for its skincare, makeup, and hybrids, empowers people with the tools to feel their best selves.

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Elevate ecommerce experiences with Contentful

Discover how Contentful simplifies the rapid creation, testing, and personalization of ecommerce experiences across digital channels helping you stay competitive and win customers.

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Live demo: Elevate ecommerce experiences with Contentful

Headlines: Revolutionizing retail with Ruggable

Join us as we delve into the strategic collaboration that propelled Ruggable’s content and merchandising experiences to new heights.

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Insights from our partner ecosystem

How AI is powering personalized experiences customers expect

Delight customers and drive revenue by delivering more relevant, targeted experiences at scale. Learn how to unleash the full potential of AI personalization.

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Resources to move your organization forward

The marketers technical discussion checklist

Vetting and procuring a new platform can be a lengthy, cross-team effort. Frame the discussion with your technical counterparts and skip to the front of the line with this comprehensive checklist.

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The marketer-s discussion checklist cover Retail March 2025

Major retail brands count on Contentful

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