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Composable content strategies for retail

Today’s customers expect a lot from retailers. To win them over, brands must deliver the right message to the right person at the right time. Discover how Contentful and its partners helps teams achieve this.

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Contentful for retail

For modern retailers, content is core to building a strong brand experience. Find out how a composable content platform connects digital teams to propel businesses forward. Download our guide, featuring customer stories, and insights from commercetools.

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What a market-leading, extensible content platform looks like

One source of truth

From online storefronts to mobile apps and digital signage, keep your in-store and digital content in one place.

Personalized commerce

Retain customers with dynamic pricing, personalized promotions, and tailored product recommendations.

Efficient operations

Save on engineering costs, streamline operations across channels and brands, and keep things consistent.

On sprints toward scalable, content-driven commerce with Contentful

With Contentful, On is able to quickly produce inspiring content, turning customers into life-long brand advocates

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“When you don't have to recreate content all over the place, it breeds consistency and reuse. That has been a big unlock of success for us.”

Kris Hedstrom

Head of UX/UI Design

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Gain valuable insights into how a composable content platform can transform your digital content strategy, streamline operations, and enhance customer experiences.

Trinny London's Secret to Perfecting Personalization

In this edition of our Headlines webinar series, we discuss how Trinny London, the digital-first beauty brand known for its skincare, makeup, and hybrids, empowers people with the tools to feel their best selves.

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Elevate ecommerce experiences with Contentful

Discover how a content platform simplifies the rapid creation, testing, and personalization of ecommerce experiences across digital channels helping you stay competitive and win customers.

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Headlines: Revolutionizing retail with Ruggable

Join us on April 30 as we delve into the strategic collaboration that propelled Ruggable’s content and merchandising experiences to new heights.

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Trinny London's Secret to Perfecting Personalization

Watch

Elevate ecommerce experiences with Contentful

Discover how a content platform simplifies the rapid creation, testing, and personalization of ecommerce experiences across digital channels helping you stay competitive and win customers.

Watch

Headlines: Revolutionizing retail with Ruggable

Join us on April 30 as we delve into the strategic collaboration that propelled Ruggable’s content and merchandising experiences to new heights.

Watch

Insights from our partner ecosystem

10 signs that composable is your best path forward

Enterprises are beginning to plot their replatform from long-loved but rigid legacy platforms to more flexible solutions that can accommodate changing customer preferences and marketplace competition. This report, co-produced with our partner Valtech, outlines 10 tell-tale signs that it might be time for your organization to do the same.

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Retail ecommerce trends 2025

Watch this on-demand webinar for a glimpse into the future of online retail with 2025 ecommerce trends and actionable steps to future-proof your business — plus insight from brands taking the lead on innovation with unified commerce like Sephora and Bang & Olufsen.

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Resources to move your organization forward

The marketers technical discussion checklist

Vetting and procuring a new platform can be a lengthy, cross-team effort. Frame the discussion with your technical counterparts and skip to the front of the line with this comprehensive checklist.

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