Today’s B2B buyers are digital natives who expect seamless experiences. The quickest way to lose them is with a clunky, outdated, catalogue-style experience.

The new B2B Self-Service Customer Portal, powered by Contentful, delivers the convenient, personalized, real-time experience customers demand – letting them engage with business vendors on their terms.

As an SAP Endorsed App for SAP Commerce Cloud, the Contentful Composable Content Platform helps marketing teams create faster, more engaging experiences that transform the customer journey. Together, SAP and Contentful allow businesses to offer personalized portals where customers can independently manage accounts, track orders, and complete transactions – all within a single digital hub.