According to Contentful research, 56% of professionals want their tech tools to include generative AI capabilities.

As personalization shifts to AI-powered approaches, businesses must keep pace with customer expectations. In this webinar hosted by EMARKETER, thought leaders from Contentful, Amazon Web Services (AWS), and Segment, share strategies for AI-driven personalization.

You’ll learn: 

• How AI-enabled hyper-personalization has evolved from traditional personalization.

• Solutions to common implementation challenges.

• How to leverage first-party data.

• Strategies to future-proof your personalization efforts.