Webinar

How Alpro, Appnovation and Contentful implemented a multimarket, multilingual content strategy

Recorded on
5 May 2020
About

Danone’s Alpro was looking for a modernized solution to showcase their website content and restructure their site to enable internal users to update as required. This platform will be deployed in 30 different regional markets. The ultimate goal was to deliver a website that is easier to manage internally with optimized UX for their end-users.

In this webinar recording, you will learn about the approach Contentful, Appnovation and Alpro took to tackle this project, what technologies were used, and how we leveraged Contentful’s content platform to scale and grow into different channels.

The Marketer's Guide to Composable Content
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Grab this marketer-accessible guide and refine your content strategy

Speakers

Piet-Hein van Drie
Piet-Hein van Drie
Managing Director, Belgium
Ralph Urmel
Ralph Urmel
International Digital Experience Manager
Mark Demeny
Mark Demeny
Director of Content Management Strategy

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