Which segmentation variables are the most valuable
SaaS
Technology companies prioritize behavioral and firmographic variables.
Ecommerce
Online retailers consider location the most when grouping audiences.
Financial services
Like SaaS companies, this industry looks at firmographic and behavioral variables.
Streamline segmentation with Contentful
Knowing how to split up your audience requires a ton of data and a solid strategy. Ninetailed by Contentful has the tools needed to get started with personalization fast — and retailer Ruggable is proof. Learn how one personalized campaign increased conversions and click-through rates.
