About the event
As generative AI transforms retail, marketing teams are working to understand, incorporate and use the technology to create meaningful content, surface insights and bolster campaign outcomes — and revenue.
Alongside that push comes the concern that AI could alter content creation in ways other than acceleration. Quality and accuracy, among other factors, are under the microscope as the era of generative AI gets underway.
Join Sara Sullivan, global vice president of solution engineering at Contentful, as she highlights results from the company’s recent survey of 820 professionals across numerous industries about generative AI usage and perception. The discussion focuses on specific steps and tactics retailers — with examples from companies such as Ruggable and Klarna — are taking to position the technology for success in content production workflows.
Watch this webinar to learn more about:
How automation makes creating, managing and presenting content more efficient
Why using generative AI in the content creation process is crucial to staying ahead
How companies like Ruggable and Klarna are using generative AI in their marketing strategies
How to evolve content to leverage language learning models for use across numerous generative AI solutions
Meet the presenters
Sara Sullivan
Global Vice President of Solution Engineering, Contentful
As Global Vice President of Contentful's Solution Engineering practice, Sara Sullivan leads a pre-sales organization of strategists and consultants focused on helping organizations understand and realize the value of Contentful's Composable Content Platform. Her current focus is on how organizations can leverage GenerativeAI in their content production lifecycle in order to power Personalization at Scale. Prior to Contentful, she held leadership roles in cloud based software organizations including SAP Fieldglass and Smartsheet.
