It's painful realizing that your collection of domains and domain-specific CMS are major blockers to your business's growth objectives. That pain was enough to prompt Docusign's engineering team to make the move to headless CMS and implement Contentful.

This in-depth discussion of Docusign's transformation journey covers some of the major lessons the team learned throughout the process as well as what the organization has been able to accomplish as a result.

Listen in to hear how Docusign:

• Tackled the trifecta of replatforming, redesigning, and migrating content — all at the same time

• Navigated the balance between design-agnostic and design-specific approaches to content modeling

• Worked across engineering, marketing, and other content teams to develop intuitive authoring environments shaped by the needs of individual teams

• Evolved to treat .com as a digital product and part of a holistic approach to attracting and retaining customers

• Addressed localization and turned to personalization priorities

• Recently rebranded to reflect a shift in direction with the flip of a switch