Composable content: The next generation of customer experiences
Why adopt a headless content management system when you can get all the benefits by going composable? Use this resource as your primer to this type of technology — it also comes with pointers on how to make the move from more monolithic solutions.
How composable content differs from headless CMS?
Consumer behaviors and expectations are changing rapidly, and with them businesses are looking for the best way to adapt.
While a headless CMS decouples the back-end from the front-end, it introduces greater complexity into the mix that can increase costs to build and maintain.
In a composable content platform like Contentful, your content is broken down into modular components. With composable content, you can create infinitely and reuse existing content in fresh ways across brands, use cases, channels, and regions.
Finding the right composable content solution
Knowing which solution is right for you isn’t always a straightforward path. Here’s what a best-in-class composable platform looks like.
Un-silo your content
A customer-first approach starts with breaking down information and content silos and unifying access to that content within a single platform.
Built-in intelligence
Instead of getting bogged down by manual tasks, look for intelligent features that automate tasks and visualization tools that enable teams to collaborate effortlessly.
Market-leading ecosystem
Integrate your preferred techstack with Contentful using pre-built integrations. Explore the Contentful Marketplace to start customizing the platform to meet your specific needs.
“Moving away from monolithic tech allows us to put content in front of our customers, test it, and quickly iterate for improvement based on those findings. Contentful is more than a content tool, it's a tool for experimentation and iteration.”
Nathan CookGlobal Marketing Director, Web Development
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