At every stage of the user journey, content is the key to making connections and inspiring action. Whether it be in-person or online, text or video, what you create and share plays a pivotal role in attracting, converting and retaining customers.

During this interview series, you’ll hear from experts exploring three popular Contentful use cases: global marketing and localization, agile ecommerce and knowledge base. Contentful’s Director of Platform Strategy Andrew Kumar interviews digital leaders in the MACH (microservices based, API-first, cloud-native, headless) space on how they have used digital platforms and MACH architecture to address business challenges.

In this episode, EPAM team members Uday Lakkoju, Strategic Alliances and Partnerships Manager, and Roberto Carrera, Senior Solutions Architect, explain why the customer journey starts with global marketing and localization. They touch on:

• How to enhance customer experience and interaction across touch points with shorter development cycles

• How composable architectures offer greater speed for businesses than traditional monolith platforms

• How Contentful manages workflows across global teams to encourage collaboration and speed to local markets