Build a digital transformation strategy

Before you dig into your strategy, it's important to identify KPIs to track your success. Whether you have an e-commerce business or artificial intelligence is at the heart of your organization, you need to be able to effectively communicate the success of your initiatives. While leads are always a good indicator of success, it's also important to consider other metrics like traffic or click-through rates to make sure you're getting the full picture. To learn more about which metrics you should and shouldn't track in your digital strategy, read more here.

Securing buy-in for new technologies or a new strategy is a central part of any decision-making process. To help transition team members to the digital-first era, read our guide on the best way to communicate the value of your idea and divvy up roles and responsibilities across your organization.

It’s likely you already have builders on your team, you just haven’t identified them yet. To do this, scope out power-users across your business — these are individuals who leverage technology and other resources to make work, or life, as easy as possible. Or, look for those interested in projects outside their own remit. These individuals are enterprise-minded and have a knack for compounding the efforts of teams.

While developing current team members is important, you should aim to hire builders from the start. To accomplish this, train managers, recruiters and employees on the builder ethos and how to identify candidates who embody it. Make sure to also promote a safe and supportive culture that empowers employees to take risks, fail fast and chase carrots rather than avoid sticks. It’s also important to adopt builder-centric company values, collaborative processes and flexible, leading-edge technology.

For a builder’s ideas to take shape quickly and in the best way possible, they need the right tools. Consider Investing in agile, API-first technologies that enable all builders to work autonomously and collaboratively. You can also migrate to cloud-based services that limit maintenance burdens for builders in technology.