Digital-first playbook webinar series
Featuring guests from
Part 1 | Fireside chat: People and process for leading digital teams
Watch the first webinar of our “Digital-first playbook webinar series,” and learn about the “people” chapter of the new playbook with Dion Hinchcliffe, VP and principal analyst at Constellation Research, and Paul Biggs, director of product marketing at Contentful.
Key takeaways:
Understand digital-first heroes, creative processes and the developer mindset
Learn how to evolve leadership in a digital-first economy
Gain insight on organizing agile teams
Part 2 | Loblaw’s playbook on how to scale digital strategy
View the second chapter of the series, with Contentful customer and Canadian food and pharmacy leader, Loblaw, to learn how they scaled content across teams and replaced departmental boundaries with linear workflows. The panel includes: Johanna Hyde, Senior Product Marketing Manager, Contentful, Jerrold Litwinenko, Director of Digital Experience, Loblaw Digital and Magda Vasinkova, Senior Product Manager, Loblaw Technology.
Key takeaways:
Learn how Loblaw utilized APIs, design systems, content repositories and cloud-based solutions to build and manage their digital platform
Hear about the challenges Loblaw faced during digital transformation and how Contentful’s global marketing, ecommerce and knowledge bases use cases led to a solution
Get an overview of Loblaw’s best practices for scaling digital operations
Part 3 | Composing a modern digital platform
Watch the third and final session of our “Digital-first playbook webinar series,” on the platform chapter, uncovering why composability is a defining characteristic of modern digital experience platforms. Our speakers include: John Collins, Senior Content Architect and Content Engineer, Atlassian, Joe Cicman, Senior Analyst, Forrester, and Paul Biggs, Director of Product Marketing, Contentful.
Key takeaways:
Learn about market trends impacting content and platforms and how to embrace them
See examples of emerging modern content roles, including content strategy, content design, content operations and content engineering
Understand how to take a composable approach to assemble your digital platform
Get tips on how to empower diverse teams to build better experiences for customers, partners and each other
