Digital-first playbook: Part 1 — This first part of our "Digital-first playbook webinar series" dives deep into the "people" chapter of a new and modern digital playbook.

Today’s leading digital-first organizations take a holistic approach to building their brand footprint — it’s not just about the technology, but the people as well.

While many companies have already adopted a digital-first mindset, they’ll have to embrace a new and modern playbook to scale their digital projects. Organizations need to reevaluate their strategy across people, process and platforms. In this first part of our "Digital-first playbook webinar series," we dive deep into the “people” chapter of the new playbook.

Watch our fireside chat with Dion Hinchcliffe, VP and principal analyst at Constellation Research, and Paul Biggs, director of product marketing at Contentful. They discuss the important role people within your organization play in your digital-first strategy. Learn how to embrace the builder ethos, embody digital leadership principles and empower your teams to move faster.

Key takeaways:

• Understand digital-first heroes, creative processes and the developer mindset

• Learn how to evolve leadership in a digital-first economy

• Gain insight on organizing agile teams

About the Digital-first playbook webinar series

While many companies have adopted a digital-first mindset, they’ve yet to embrace the modern playbook to go digital-fast. In this three-part webinar series, we share insight on how to successfully carry out digital transformation and go to market faster by embracing the builder ethos and adopting emerging digital leadership principles.

Here’s a look at the topics and speakers featured in each installment:

• People — Constellation Research helped us kick off the series with a discussion on digital builders and the next generation of digital leaders. 

• Playbook — Canadian food and pharmacy leader, Loblaw, joined our second installment and shared its enterprise-level playbook for scaling digital strategies. 

• Platform – We round out the three P’s by diving into the last component of the new digital playbook — platform building and assembly.