Learn how to harness the power of personalization to optimize customer experiences and drive innovation in your marketing operations with insight from the Contentful Solution Engineering team. They'll cover how to:

• Start building personalized experiences based on customer behavior.

• Use data to test variations and optimize your personalization efforts.

• Serve relevant messages and offers to an endless variety of audience segments.

• Understand your customers — including how their offline experiences inform online interactions.

Meet the panelists:

• Charlie Bell, Senior Director of Solution Engineering EMEA at Contentful

• Charlotte Todd, Retail Marketing Expert at Nails Inc, Reiss, and Net-a-porter

• Andy Kaiser, VP of Product at Contentful

• Rachel Neath, Senior Project Manager at E-ON Next