WatchLatest product release: Personalization & AI

Personalize, connect, and convert at scale

To stand out and drive customer loyalty in a noisy world, brands need to offer more than just content — they need to provide meaningful, personalized experiences. Enter: Contentful Personalization.

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Take a peek at Contentful Personalization

Contentful powers your digital experience — now let it power your personalization strategy.

Create, test, and optimize tailored content for an infinite number of audience segments — without leaving Contentful.

Our in-house experts will show you how it works.

Core capabilities of Contentful Personalization

Segmentation

Easily define audience segments based on data collected from third-party sources.

Data-backed insights

Use in-depth analytics to guide your personalization strategy and increase conversions.

Experimentation

Drive engagement by testing, analyzing, and iterating on different areas of your digital experience.

Customer stories of personalization in action

North America

Kraft Heinz secures the secret sauce for an iconic, modern brand with Contentful

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30%

increased engagement

78%

increased conversion rate

A Heinz ketchup bottle on a table viewed from above.

“Contentful has the capabilities to power and personalize content across customer touchpoints — from kiosks to digital menu boards in the drive-thru. Whether it's one customer looking for a double stacked tower or a family of six ordering buckets, Contentful allows us to deliver relevant content ”

Ashley Travis

Sr. Director Digital Experience & Product Growth

KFC Global

Big brands are getting big results — here’s proof

By leveraging Contentful Personalization, brands like Ruggable and Pets Deli increase paid traffic conversions and improve customer loyalty.

See it in action

Resources to set your content in motion

Ebook

How AI is powering personalized experiences customers expect

Report

Industry segmentation patterns

Case study

Ruggable rolls out an efficient way to manage Black Friday and personalization with Contentful

Insights

39 ecommerce personalization statistics to inform your 2025 strategy

Unlock the power of your digital content

Chat with sales

Want to chat? See how Contentful can help you efficiently and quickly meet your organization’s needs.

Work with a partner

Tap into our vast partner ecosystem to learn what's possible with Contentful and turn your vision into reality.