Content strategy guide for digital marketing
What's inside
Create memorable experiences with the right content strategy and tools
Customers expect brands to have an identifiable personality and style and are more likely to engage with brands that cater to their preferences, including how they like to consume and engage with content. Teams using old workflows and technologies, and outdated – or nonexistent – content strategy will struggle to meet these ever-increasing standards. Fortunately, there’s an efficient way to ensure every brand experience is consistent and enjoyable for customers. It requires modern marketers to first understand the four key pillars of content strategy to create memorable experiences and use the right technologies to succeed in today’s expanding digital ecosystem.
Download the guide for insight and execution tips on the following four pillars of content strategy to create memorable experiences:
Relevance – Customers seek personalized content and they want it to be available on their favorite channels. Brands must be able to target content by device, location, and user preference to create effective personalized experiences.
Consistency – Each brand touchpoint should build on a customer’s overall experience with the brand. Those visiting a website, mobile app, or ecommerce storefront don’t care who manages products, localizes content, or manages delivery. They expect a unified voice and clear brand identity with every encounter.
Creativity – Attention spans are short. To keep customers engaged, brands must imagine, build, and deliver experiences that are unique, and perhaps unexpected.
Speed – Customers are trend-hungry — they’re always looking for the next big thing. If a brand can’t deliver on what’s up and coming in its industry, another will. Their teams need workflows and tools that allow them to quickly respond to market trends and customer desires.
