Wouldn’t it be great if there was an easier, less manual and time-consuming way to keep content uniform and deliver it everywhere consumers expect it (e.g., websites, mobile apps, voice assistants, wearables)? Reusable content can be recycled or modified and distributed again and again to different audiences, across different channels. This type of content helps teams work smarter, not harder. 

An effective content reusability strategy incorporates the right technology and the right approach. The right technology requires swapping out WYSIWYG-focused CMSes for flexible headless content platforms. The right approach, which we’ll focus on in this workbook, is structured content — the foundation for reusable content. Structured content approaches content as a single system as opposed to a single output. As long as content creators and developers stay inside the bounds of their brand’s structured content strategy — which will include carefully curated content models — they’ll have the freedom to reuse and replicate content to their heart’s content.

Download this workbook to learn all about structured content, its many benefits and how you can use it across your brand with the help of content models and a supportive content platform.

Key takeaways:

• Learn how a content reusability strategy can help you achieve business goals

• Access a step-by-step plan to activate structured content within your organization

• Find out what goes into drafting and launching content models