Contentful Roadshow

Storytelling Meets Commerce

Recorded on
April 8, 2021
Duration
16 minutes
About

Talk given by Klaus Unterkircher, CEO at Bright IT, Tomasz Struminski, Head of Development at Bright IT and Hans Nilsson, E-commerce and digital platform manager at Swarovski Optik, at Blueprints 2021. In 2020, Swarovski Optik needed to transform their digital content and commerce experience from a monolithic to an agile, headless and serverless approach. Hear from Hans Nilsson from Swarovski Optik, to learn how he worked with the team at Bright IT and Contentful to pull off this transformation and create composable experiences in just a few months.

The Marketer's Guide to Composable Content
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Speakers

Founder & CEO at Bright
Klaus Unterkircher
Founder & CEO
Bright
E-commerce & Digital Platform Manager at Swarovski Optik
Hans Nilsson
E-commerce & Digital Platform Manager
Swarovski Optik
Head of Development at Bright
Dr. Tomasz Strumiński
Head of Development
Bright

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