At every stage of the user journey, content is the key to making connections and inspiring action. Whether it be in-person or online, text or video, what you create and share plays a pivotal role in attracting, converting and retaining customers.

During this interview series, you’ll hear from experts exploring three popular Contentful use cases: global marketing and localization, agile ecommerce and knowledge base. Contentful’s Director of Platform Strategy Andrew Kumar interviews digital leaders in the MACH (microservices based, API-first, cloud-native, headless) space on how they have used digital platforms and MACH architecture to address business challenges.

In this episode, Gavin Estey, Technical Director at Appnovation, discusses how centralized knowledge management drives valuable CX, retention, and advocacy. Specifically, he goes over:

• How self-serve knowledges base fits into larger digital transformations

• How Contentful enables scaling and time to value by getting content live faster

• Why removing silos is key to efficiently sharing information with customers