Create freely with built-in brand governance

Contentful Studio is the visual editor for building bold digital experiences — fast, on brand, and ready to scale, with brand guardrails woven in from the start.

Image showing stylized Studio interface.Image showing stylized Studio interface.

Create freely with a safety net

Build bolder campaigns, pages, and experiences without giving the brand team a heart attack, thanks to secure governance.

Launch before lunchtime

Go live in hours, not weeks. Our editor lets marketers build, test, and update pages on their own. No dev tickets required.

Consistency on lock

Reuse templates, patterns, and content everywhere. Updates roll out globally, keeping every market and channel on brand.

Made for every player on your team

Marketers

Dream it, build it, ship it yourself. Create experiences, test variations, and update fast without leaving brand guidelines in the dust.

Designers

Set guardrails without the grind. Define the brand rules once, and let teams create freely inside them. No more pixel policing or snafus.

Developers

Focus on the fun stuff. With teams fully empowered, you can build systems once, then skip the content tweaks and layout changes.

Features built to move at the speed of your imagination

Keep every experience on brand, without extra design work

Bring your brand’s styles, layouts, and components right into Studio so they’re always at your fingertips. Every page you build automatically follows your brand rules—no extra design work or approvals.

Design system interface showing a hero banner section with "Best sellers" heading and a potted plant image in a clay pot

Switch up the the look without a dev ticket

Tweak colors, fonts, or spacing in the design tokens panel, and see changes instantly across every page. Stay visually consistent without editing each one manually.

Contentful design tokesn interface elements showing color picker, text tool, table button, and code snippets against white background

Update once, everywhere

Change a headline, image, or product detail and Studio updates it across every page where it appears. No duplicate work. No chasing old versions.

One image with three referenced web pages depicted.

Give your team freedom, with guardrails

Set permissions so marketers, designers, and developers each work in their zone—creative freedom for the team, brand control for you. Everyone moves faster with all teams lock in step.

A vertical list of four user roles with profile pictures: Administrator, Editor, Author, and Freelancer, each with blue circular avatars.

Launch pages in minutes, not weeks

Save your best-performing sections — hero banners, product showcases, CTAs — as reusable patterns. Drop them into any page, update the content, and go live fast.

Wireframe layout showing a hero banner section with placeholder elements in light blue and white, outlined by dashed borders

Drive creativity with AI

Revolutionize the experiences you build. Use the AI Content Generator to quickly spin up new titles, copy, SEO, keywords, and more. Or use AI Image Generator to dream up new images and edit existing ones.

Interface of an AI Content Generator showing six buttons: Generate title, Generate content, Rewrite, Language translation, SEO description, and SEO keywords
Personalization

Boost performance with personalization

Seamlessly optimize content to create highly personalized experiences at scale, with Contentful Personalization.

Learn more
Audible logo

"We’re empowering marketers and designers to be able to execute on their vision without having to wait for developers to build it out."

Nathan Cook

Global Marketing Director, Web Development

Discover all that Contentful has to offer

Contentful Personalization

Generate higher ROI from your content and data with AI-native personalized experiences across channels, all inside Contentful.

    Explore
    Illustration showing a purple connection hub linking three content cards, with icons for tags, Eiffel Tower, and images

    AI Actions

    Smarter AI actions to generate, translate, and optimize while protecting quality and consistency.

      Explore
      Contentful AI Action demo, mouse clicking AI symbol that opens option menu for Rewrite, Translate, SEO keyword optimization, Spelling and grammar checks.
      Contentful Studio | Contentful