Experimentation
A/B test your content and drive more conversions
Experiment in minutes, not weeks
Define
Easily define audiences inside your CMS with any customer data you have and learn how they interact with content components.
Create
Create personalized experiences and experiments without developer support, just like adding a new content entry.
Optimize
Measure the effectiveness of your personalized experiences and refine them, testing as you go.
A/B test directly inside your CMS
With Ninetailed by Contentful, Marketers can take advantage of no-code experimentation, so developers are freed up to focus on building the most innovative products possible.
Continually optimize content with AI-powered suggestions
Audience Suggestions analyzes your data and content to refine your audiences and deliver high-value experiences with laser precision.
Create ready-to-use segments that map to your business goals and test multiple components simultaneously.
Understand visitor behavior, analyze insights, and experiment quickly with intelligent recommendations.
Get more conversions from the same traffic
Stop wasting time and money on things that don't work. Our multi-armed bandit optimizes every interaction with your audience, leveraging AI for smarter traffic distribution.
Eliminate the guesswork. Focus on what your customers are responding to to enahance your personalization strategy and grow revenue.
Empower your team. Easily design experiments within your CMS in a no-code environment, and free up developers to focus on high-value work.
Speed up your time to market
Get ahead and stay ahead of the game without breaking your content workflow. Increase your testing velocity without sacrificing performance.
Connect with your customer data, content source, and analytics solution.
Compliant and certified for enterprise readiness.
Create experiments in under 30 minutes.
Great for the entire team
Marketers
A/B testing is the secret ingredient to increased conversion rates and growth. Test and refine the customer experience without developer assistance.
Web teams
Make data-driven decisions with confidence. Easily and securely connect Ninetailed by Contentful to your content and data sources and analytics solutions.
Product
Increase the velocity of your experimentation, connect your data and content to effortlessly create personalized experiences and A/B tests.
“Our content editors can run A/B tests whenever they’d like and build pages based on those findings. Overall, the load on the Engineering team is much smaller and we get a lot of satisfaction seeing how these new capabilities change our ways of working.”
Sheri KruzelHead of Digital Product
Ace & Tate
More ways to succeed with Contentful
No matter what your business goals are, get more value out of your digital experiences with our platform.
Experimentation resources to get you started
Curated insights for delivering success with Contentful.
