Scale personalization with AI
Deliver spot-on experiences that make every experience feel tailor-made to each customer.
Enriched customer profiles
Consolidate data from CDPs, CRMs, and other tools to enable data-driven, personalized interactions that resonate.
Continuously optimize ROI
Use baked-in A/B testing and analysis to confirm what content customers love and boost conversion rates.
Achieve more with Contentful Personalization
78%
increase in conversion rate for Kraft-Heinz
87%
higher CTRs for Ace & Tate
<30 mins
for Ruggable to personalize experiences
Drive the most value from your content with personalization
Define your audience
Easily define segments inside Contentful with any customer data source like CDPs, CRMs, marketing platforms and AI Audience Suggestions to guide business strategy and improve content experiences.
Create personally relevant experiences
Build personalized experiences at scale using an intuitive interface that eliminates the need for coding skills or developer support.
Personalize journeys, not just elements
Ensure every experience resonates with each customer by dynamically serving tailored content across the entire customer journey at every touchpoint.
Act on your insights
Measure the effectiveness of your audiences, content performance and personalized experiences across different brands, regions, and channels—all in one place.
Optimize for performance
Personalization at scale fuels customer loyalty and revenue. With Personalization, you can continue to A/B test and refine experiences that result in higher conversion rates, average order values, and lifetime value.
Easily connect your data sources — keeping things safe and secure
Use native data connections to directly integrate key sources in your tech stack with Contentful Personalization, improving your ability to segment, learn from and optimize your experiences. Keep all data secure with our EU data residency and SOC 2 Type 2 compliance.
Dive deeper with Contentful Personalization
Made for your whole organization
Marketing teams
Empower your team to deliver more satisfying, personally relevant experiences without the need for constant developer support.
Product teams
Integrated workflows and our flexible, scalable content platform enable teams to rapidly deliver personalized, data-driven experiences.
Website teams
Deliver personalization that optimizes page performance. Our flexible API and SDK ensures seamless integration with your existing tech stack.
Helping leading brands make tailored experiences sparkle
Personalization resources to get you started
Curated insights for delivering success with Contentful.
Developer resources
Up and running with Contentful Personalization
This quick start guide will walk you through setting up and integrating Contentful Personalization with your content source and front-end.
Getting the most from Contentful Personalization
An overview of all required and optional steps to make use of the full suite of Contentful Personalization.
