Dynamic personalization your ROI will love

With Contentful Personalization, scale 1:1 experiences easily and optimize them with built-in suggestions, insights, and experimentation. No code required.

Scale personalization with AI

Deliver spot-on experiences that make every experience feel tailor-made to each customer.

Enriched customer profiles

Consolidate data from CDPs, CRMs, and other tools to enable data-driven, personalized interactions that resonate.

Continuously optimize ROI

Use baked-in A/B testing and analysis to confirm what content customers love and boost conversion rates.

Achieve more with Contentful Personalization

78%

increase in conversion rate for Kraft-Heinz

87%

higher CTRs for Ace & Tate

<30 mins

for Ruggable to personalize experiences

Drive the most value from your content with personalization

Define your audience

Easily define segments inside Contentful with any customer data source like CDPs, CRMs, marketing platforms and AI Audience Suggestions to guide business strategy and improve content experiences.

Create personally relevant experiences

Build personalized experiences at scale using an intuitive interface that eliminates the need for coding skills or developer support.

Personalize journeys, not just elements

Ensure every experience resonates with each customer by dynamically serving tailored content across the entire customer journey at every touchpoint.

Act on your insights

Measure the effectiveness of your audiences, content performance and personalized experiences across different brands, regions, and channels—all in one place.

Optimize for performance

Personalization at scale fuels customer loyalty and revenue. With Personalization, you can continue to A/B test and refine experiences that result in higher conversion rates, average order values, and lifetime value.

Segment and serve up customer satisfaction with AI

Personalize your content at scale with AI Suggestions. From generating the most compelling content for your target audience to identifying the most viable audience for your experiments, elevate your marketing strategy in minutes.

Easily connect your data sources — keeping things safe and secure

Use native data connections to directly integrate key sources in your tech stack with Contentful Personalization, improving your ability to segment, learn from and optimize your experiences. Keep all data secure with our EU data residency and SOC 2 Type 2 compliance.

Dive deeper with Contentful Personalization

Segmentation

Look no further to power up your personalization strategy. With Contentful Personalization, you can define custom segmentation based on your data.

Insights

Use in-depth analytics to inform your decision-making, guide your personalization strategy, and drive higher conversions.

Experimentation

Drive higher engagement with your customer journeys. Test, analyze, and refine the performance of your experiences.