Flexible personalization made for marketers

It’s easy for marketers to reach customers with relevant experiences using Contentful Personalization. Connect your data and content, test, and launch faster without sacrificing brand consistency.

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Launch fast with autonomy

Easily create and update content tailored to your audience without relying on dev support.

Keep your brand consistent

Deliver the right message on every platform, in every region, with tools built for global teams.

Optimize testing with AI

Smarter, built-in A/B testing automates and identifies your best-performing content.

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Personalization in-action

Curious how developers see this page?

Like what you see? We crafted this page for you using Contentful Personalization. Take a peek behind our content strategy and view the developers' experience.

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Achieve more with Contentful Personalization

78%

increase in conversion rate for Kraft-Heinz

87%

higher CTRs for Ace & Tate

<30 mins

for Ruggable to personalize experiences

Personalization in action

All Personalization demos

Discover the templates to help you ship faster.

Segmentation

Create dynamic audience segments to deliver personalized experiences that truly resonate.

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    Paid traffic personalization

    Steer the right visitors to the right experience, increasing conversions for every campaign you run.

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      Location personalization

      Increase performance and break into new markets easily with experiences tailored to any region.

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        Segmentation

        Create dynamic audience segments to deliver personalized experiences that truly resonate.

          View demo

          Paid traffic personalization

          Steer the right visitors to the right experience, increasing conversions for every campaign you run.

            View demo
            Abstract illustration of a user interface with light blue icons and shapes, featuring navigation elements and menu controls

            Location personalization

            Increase performance and break into new markets easily with experiences tailored to any region.

              View demo

              Drive the most value from your content with personalization

              Define your audience

              Easily define segments inside Contentful with any customer data source like CDPs, CRMs, marketing platforms and AI Audience Suggestions to guide business strategy and improve content experiences.

              Define your audience (Ninetailed)

              Create personally relevant experiences

              Build personalized experiences at scale using an intuitive interface that eliminates the need for coding skills or developer support.

              Create your experiments (Ninetailed)

              Personalize journeys, not just elements

              Ensure every experience resonates with each customer by dynamically serving tailored content across the entire customer journey at every touchpoint.

              Personalize journeys, not just elements (Personalization)

              Act on your insights

              Measure the effectiveness of your audiences, content performance and personalized experiences across different brands, regions, and channels—all in one place.

              Act on your insights - Ninetailed

              Optimize for performance

              Personalization at scale fuels customer loyalty and revenue. With Personalization, you can continue to A/B test and refine experiences that result in higher conversion rates, average order values, and lifetime value.

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              Segment and serve up customer satisfaction with AI

              Personalize your content at scale with AI Suggestions. From generating the most compelling content for your target audience to identifying the most viable audience for your experiments, elevate your marketing strategy in minutes.

              Learn about AI Suggestions
              Ninetailed: Product-AI-Suggestions
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              Easily connect your data sources — keeping things safe and secure

              Use native data connections to directly integrate key sources in your tech stack with Contentful Personalization, improving your ability to segment, learn from and optimize your experiences. Keep all data secure with our EU data residency and SOC 2 Type 2 compliance.

              Explore

              Dive deeper with Contentful Personalization

              Segmentation

              Look no further to power up your personalization strategy. With Contentful Personalization, you can define custom segmentation based on your data.

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                Insights

                Use in-depth analytics to inform your decision-making, guide your personalization strategy, and drive higher conversions.

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                  Experimentation

                  Drive higher engagement with your customer journeys. Test, analyze, and refine the performance of your experiences.

                    Explore
                    A/B testing concept showing a smiling person in pink sweater using phone

                    Segmentation

                    Look no further to power up your personalization strategy. With Contentful Personalization, you can define custom segmentation based on your data.

                      Explore
                      Woman wearing orange shirt smiles while holding phone with analytics data

                      Insights

                      Use in-depth analytics to inform your decision-making, guide your personalization strategy, and drive higher conversions.

                        Explore
                        Professional in teal button-down shirt smiling against purple background with purple data visualization charts on the left

                        Experimentation

                        Drive higher engagement with your customer journeys. Test, analyze, and refine the performance of your experiences.

                          Explore
                          A/B testing concept showing a smiling person in pink sweater using phone

                          Headlines: Personalization on point

                          Confidently put personalization into motion to increase the value of your content with this 30-minute webinar. Our in-house experts will share how to use data to drive personalization success, top-tier customer examples, and more.

                            Watch now

                            Made for your whole organization

                            Marketing teams

                            Empower your team to deliver more satisfying, personally relevant experiences without the need for constant developer support.

                            Product teams

                            Integrated workflows and our flexible, scalable content platform enable teams to rapidly deliver personalized, data-driven experiences.

                            Website teams

                            Deliver personalization that optimizes page performance. Our flexible API and SDK ensures seamless integration with your existing tech stack.

                            Helping leading brands make tailored experiences sparkle

                            Ruggable logo

                            Ruggable rolls out an efficient way to manage Black Friday and personalization with Contentful

                            View case study

                            25%

                            increase in conversions

                            7x

                            increase in CTR

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                            A Heinz ketchup bottle on a table viewed from above.
                            Kraft Heinz logo

                            Kraft Heinz secures the secret sauce for an iconic, modern brand with Contentful

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                            Ace & Tate logo

                            Ace & Tate sharpens its eye for storytelling and design with Contentful

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                            Pets Deli logo

                            Pets Deli increased its conversions by 51% with loyalty personalization

                            Personalization resources to get you started

                            Curated insights for delivering success with Contentful.

                            Here are some of the top trends in ecommerce personalization to look out for in 2025, offering new tactics for how best to connect with your customers.
                            Article

                            5 ecommerce personalization trends to watch in 2025

                            Developer resources

                            View all documentation
                            Documentation

                            Up and running with Contentful Personalization

                            This quick start guide will walk you through setting up and integrating Contentful Personalization with your content source and front-end.

                            Documentation

                            Getting the most from Contentful Personalization

                            An overview of all required and optional steps to make use of the full suite of Contentful Personalization.

                            Discover all that Contentful has to offer

                            Contentful Platform

                            Create and manage content from anywhere to go everywhere.

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                              Contentful Ecosystem

                              Easily compose a best-in-class platform and meet goals faster.

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                                Your experiences should wow, not wait. Let's talk.

                                Chat with sales

                                Learn how Contentful can help your business manage content chaos, once and for all, and set you up for future success.

                                Work with a partner

                                Contentful’s extensive partner ecosystem is ready to help your brand build, launch, and ship websites and content faster.