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Deliver the modern commerce experiences today’s buyers expect

Build connected and profitable commerce experiences across channels to build brand loyalty and growth.

SAP & Contentful

Organizations building digital storefronts with composable commerce have empowered their marketing and merchandising teams with the right tools to streamline and enhance business operations. They have increased profitability with faster time to market, less reliance on developers and IT, and can launch omnichannel experiences in minutes.

Increase conversion

Deliver lightning fast experiences built with the SAP Commerce Cloud, Composable Storefront and the Contentful Composable Content Platform.

Maximize investments

Maximize existing SAP Commerce investments by building rich, integrated customer experiences without the hassle or cost of replatforming.

Drive incremental revenue

Pivot or scale to meet any need, and build customer loyalty by telling a consistent story with dynamic content across the entire customer lifecycle.

Self-serve experiences put customers in command

Today’s B2B buyers are digital natives who expect seamless experiences. The quickest way to lose them is with a clunky, outdated, catalogue-style experience.

The new B2B Self-Service Customer Portal, powered by Contentful, delivers the convenient, personalized, real-time experience customers demand – letting them engage with business vendors on their terms.

As an SAP Endorsed App for SAP Commerce Cloud, the Contentful Composable Content Platform helps marketing teams create faster, more engaging experiences that transform the customer journey. Together, SAP and Contentful allow businesses to offer personalized portals where customers can independently manage accounts, track orders, and complete transactions – all within a single digital hub.

The B2B Self-Service Customer Portal creates:

Lower customer service costs and higher customer engagement through a digital self-service portal.


Accelerated time-to-value with pre-integrated solutions that work with your existing SAP investments.


Global customer growth through multi-lingual and multi-channel experiences – powered by the SAP Composable Storefront and Contentful integration.


New revenue streams to help offset the total cost of your SAP ERP upgrade.

Deliver engaging, seamless experiences across all touchpoints – from initial engagement to purchase and beyond.

Deliver engaging, seamless experiences across all touchpoints – from initial engagement to purchase and beyond.

Deliver engaging, seamless experiences across all touchpoints – from initial engagement to purchase and beyond.

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SAP B2B portal image with endorsed app logo

Connect your SAP Commerce Cloud catalogue with Contentful

SAP Commerce Cloud Connector

Commerce

SAP Commerce Cloud Connector app allows you to embed multiple products from SAP Commerce Cloud into your Contentful content.

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Modernize your commerce stack with composable content management

Watch this webinar to learn how the partnership between SAP Commerce Cloud and Contentful has helped organizations create meaningful customer experiences from comprehensive business insights to individualized commerce experiences.

Watch full webinar

Leap into the future of composable content

Discover how to unlock your organization’s potential by moving beyond outdated technology. By seamlessly integrating the Contentful intelligent Composable Content Platform with SAP Commerce Cloud’s architecture, your business can accelerate digital content development and create compelling commerce experiences that strengthen customer relationships.

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Daniel Morabito, Product Owner, ALDO Group.

In today’s competitive landscape, offering a personal and relevant digital experience is crucial. We needed a product that would scale with our ambitions.

Daniel Morabito

Product Owner, Ecommerce

ALDO Group