App
VWO - Feature Management & Experimentation
Experience optimization made easy
About VWO - Feature Management & Experimentation
VWO is an experimentation platform that enables brands to improve their key business metrics by empowering teams to easily run their conversion optimization programs backed by customer behavior data. We provide a suite of tightly integrated capabilities to unify customer data, discover customer behavioral insights, build hypotheses, run A/B tests on server, web, and mobile, rollout features, personalize experiences, and improve customer experience across the entire customer buying journey.
Features
- Easily test and roll out your website and mobile app experiences, test server-side functionalities, and new features
- Understand user behavior with a behavioral analytics product connected to experimentation and customer data layer
- Deliver personalized experiences to improve web conversion experience
- Get a single view of your customer data to better understand your customer profiles and segmentation behavior
- Create and manage your optimization roadmap of experimentation ideas connected to testing so you can experiment continuously.
Requirements
- Access to an active VWO FME subscription
- Access to VWO API key
- You must have the VWO SDK implemented on your code.
Screenshots
