Eppo

About the Eppo app

Eppo is an experimentation platform that enables revenue-driving decisions across all parts of a business, including marketing, content, product, and operations. The Eppo Contentful app allows you to create A/B tests and test different content blocks against each other using business metrics from your data warehouse.

With the Eppo Contentful app, marketers can:

• Create and launch no-code A/B tests without engineering assistance
• Customize audience segments on user behavior, demographics, device properties, and more.
• Ensure the right people get the right experience
• Avoid third-party testing tools that slow load times and add flicker
• Understand exactly what works and doesn’t with best-in-class experiment analysis tools that use real business metrics from your data warehouse, enabling you to measure content against lifecycle and product tests

The Eppo Contentful app will add an “Eppo Container” that belongs to an experiment in Eppo. The user can then add Content Blocks to that container and launch a test. The Eppo Contentful app allows marketers to iteratively improve their customer experience by testing content for lift in core business metrics, not just ‘clicks’ or ‘signups.’

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Features

• Create and launch no-code A/B tests without engineering assistance
• Customize audience segments on user behavior, demographics, device properties, and more. Ensure the right people get the right experience.
• Avoid third-party testing tools that slow load times and add flicker
• Understand exactly what works and doesn’t with best-in-class experiment analysis tools that use real business metrics from your data warehouse, enabling you to measure content against lifecycle and product tests

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Requirements

You must have access to Eppo. More information is available here or contact us at sales@geteppo.com

You must have the Eppo SDK installed in your Contentful environment

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Screenshots