Terms of Service

Thank you for using the Contentful Services (as defined below), a cloud-based content management services platform that allows users to upload, manage and publish, using Contentful APIs, content to the Web. Before reading this Contentful Terms of Service (this “Agreement” or these “Terms”), we strongly encourage you to read the FAQ located at https://www.contentful.com/legal/faq/ to familiarize yourself with the Contentful Services.

To be eligible to register for a Contentful account and use Contentful’s Services, you must review and accept the terms of this Agreement by clicking on the “Signup” button or other mechanism provided. PLEASE REVIEW THESE TERMS CAREFULLY. BY ACCEPTING THESE TERMS OR USING THE CONTENTFUL SERVICES, YOU AGREE TO THESE TERMS AND CONDITIONS WITH CONTENTFUL INC (“CONTENTFUL”). IF YOU DO NOT AGREE TO BE BOUND BY THESE TERMS, YOU SHOULD NOT CLICK THE “I ACCEPT” BUTTON AND YOU SHOULD NOT USE THE CONTENTFUL SERVICES.

In this Agreement, “you,” “your” and “Customer” will refer to you. If you are registering for a Contentful account or using the Contentful Services on behalf of an entity or other organization, you are agreeing to these Terms for that entity or organization and representing to Contentful that you have the authority to bind that entity or organization to these Terms (and, in which case, the terms “you”, “your” and “Customer” will refer to that entity or organization). The exception to this is if that organization has a separate contract with Contentful covering one or more accounts and use of the Contentful Services, in which case that contract will govern the Contentful Services with respect to those accounts only.

IMPORTANT NOTES:

• CONTENTFUL DOES NOT PROVIDE WARRANTIES OR INDEMNITIES FOR THE CONTENTFUL SERVICES, AND THESE TERMS LIMIT CONTENTFUL’S LIABILITY TO YOU.
• DISPUTES RELATING TO THIS AGREEMENT, YOUR ACCOUNT OR THE CONTENTFUL SERVICES MUST BE RESOLVED BY BINDING ARBITRATION AND ON AN INDIVIDUAL BASIS ONLY.

1. Certain Definitions

1.1

The following terms, when used in this Agreement will have the following meanings:

“Confidential Information” means any information or data disclosed by either party that is marked or otherwise designated as confidential or proprietary or that should otherwise be reasonably understood to be confidential in light of the nature of the information and the circumstances surrounding disclosure. However, “Confidential Information” will not include any information which (a) is in the public domain through no fault of receiving party; (b) was properly known to receiving party, without restriction, prior to disclosure by the disclosing party; (c) was properly disclosed to receiving party, without restriction, by another person with the legal authority to do so; or (d) is independently developed by the receiving party without use of or reference to the disclosing party’s Confidential Information.

“Contentful Services” means the SaaS-based content management and publication services, programs, functions and platform provided by Contentful to you (including the Contentful APIs, Documentation and technical support that may be made available by Contentful to you in connection with such services), and subsequent updates or upgrades of any of the foregoing made generally available by Contentful.

“Customer Content” means content and other material supplied or made available to Contentful by you (or, if you are an agency, your clients for which you are an agency of record) through the use of or access to the Contentful Services.

“Documentation” means the printed and digital instructions, on-line help files, technical documentation and user manuals made available by Contentful for the Contentful Services.

2. Changes

2.1

These Terms. Contentful may revise these Terms from time to time. If Contentful does revise these Terms, the revised Terms will supersede prior versions. Unless Contentful says otherwise, revisions will be effective upon the effective date indicated at the top of these Terms. Contentful will provide you advance notice of any material revisions. This notice will be provided via the account portal and/or via an email to the email address Contentful has on file. For other revisions, Contentful will update the effective date of these Terms at the top of the page. Contentful encourages you to check the effective date of these Terms whenever you visit Contentful’s website or account portal. Your continued access or use of the Contentful Services constitutes your acceptance of any revisions. If you don’t agree to the revisions, you should stop using the Contentful Services and Contentful is not obligated to provide you with the Contentful Services.

2.2

Contentful Services. You acknowledge that Contentful may change, deprecate or republish Contentful APIs for any Contentful Services or feature of the Contentful Services from time to time, and that it is your responsibility to ensure that calls or requests you makes to the Contentful Services are compatible with then-current Contentful APIs for the Contentful Services. Although Contentful endeavors to avoid changes to the Contentful APIs or Contentful Services that are not backwards compatible, if any such changes become necessary Contentful will endeavor to notify you at least thirty (30) days prior to Contentful’s implementation of any such incompatible changes to the Contentful Service of which it becomes aware.

3. Contentful Services

3.1

Provision of Services. Subject to the terms and conditions of this Agreement and the Contentful Acceptable Use Policy (available at https://www.contentful.com/legal/us/aup/ (the “AUP”), Contentful will use commercially reasonable efforts to make the Contentful Services available to you pursuant to this Agreement, and hereby grants you a non-exclusive right to access and use the Contentful Services to manage Customer Content, including the right to write and execute software applications or websites (“Customer Applications”) that interface with the Contentful Services. If Customer is an agency, such rights may, as agreed by the parties, be restricted to access and use on behalf of only certain Customer clients.

3.2

Restrictions. The rights granted herein are subject to the following restrictions (the “License Restrictions”):

• (a) You will not reverse engineer, decompile, disassemble, modify, create derivative works of or otherwise create, attempt to create or derive, or permit or assist any third party to create or derive, the source code underlying the Contentful Services;
• (b) Except for Customer Applications that use the Contentful Services, you will not transfer, distribute, resell, lease, license, or assign Contentful Services or otherwise offer the Contentful Services on a standalone basis, and, without limiting the foregoing, if Customer is an agency, you will only use the Contentful Services on behalf of your clients of which you are an agency of record and which have authorized you to use the Contentful Services on behalf of such clients within the scope of your other bona fide agency responsibilities for such clients;
• (c) You will not (nor will it permit any third party to) use Contentful Services in any manner that violates Contentful’s AUP (or any other term of this Agreement);
• (d) You will not otherwise use the Contentful Services outside the scope expressly permitted hereunder;
• (e) You will ensure that you and your users do not use temporary email addresses or share user accounts among multiple individuals, and you will permit Contentful to terminate the accounts of any users that violate this Agreement or the AUP.

3.3

Account Registration; Other Customer Responsibilities.

• (a) To use the Contentful Services, you will be asked to create an account. As part of the account creation process, you will be asked to provide your email address and create a password. Until you apply for an account, your access to the Contentful Services will be limited to what is available to the general public. When registering an account, you must provide true, accurate, current and complete information about yourself as requested during the account creation process. You must also keep that information true, accurate, current and complete after you create your account.
• (b) You will (i) be responsible for all use of the Contentful Services and Documentation under your account (whether or not authorized), (ii) be solely responsible for the accuracy, quality, integrity and legality of Customer Content and Customer Application(s), (iii) use commercially reasonable efforts to prevent unauthorized access to or use of the Contentful Services and Documentation and notify Contentful promptly of any such unauthorized access or use and (iv) be responsible for obtaining and maintaining any equipment and ancillary services needed to connect to, access or otherwise use the Contentful Services, including as set forth in the Documentation. You will be solely responsible for your failure to maintain such equipment, software and services, or to use the current version of the APIs made available by Contentful or, if you choose to use any of the SDKs made separately available by Contentful, the current version of such SDKs, and Contentful will have no liability for such failure. With your permission (which may be by email or other reasonable means), Contentful may log into user accounts in order to debug the Contentful Services.

4. Fees

4.1

Fees. You agree to pay the subscription fees, additional usage fees and other fees set forth in Contentful’s standard schedule of fees, as may be updated from time to time, or any other order forms for the Contentful Services ordered by you and accepted in writing by Contentful. Except as otherwise mutually agreed upon in writing, (a) fees are quoted and payable in United States dollars and (b) payment obligations are non-cancelable and non-pro-ratable for partial months, and fees paid are non-refundable.

4.2

Payment. Subject to certain credit requirements as determined by Contentful, Contentful may let you pay amounts due under these Terms in arrears. If Contentful lets you do that, you will make all of the payments due hereunder within thirty (30) days of the date of the invoice. Subject to the fee dispute resolution procedures below, if you are overdue on any payment and fail to pay within ten (10) business days of a written notice of your overdue payment, then Contentful may assess and you must pay a late fee and/or suspend your account until you pay the amount you are overdue plus the late fee. The late fee will be either 1.5% per month, or the maximum amount allowable by law, whichever is less.

4.3

Fee Disputes. You must notify Contentful in writing if you dispute any portion of any fees paid or payable by you under this Agreement. You must provide that written notice to Contentful within sixty (60) days of the applicable charge and Contentful will work together with you to resolve the applicable dispute promptly. If you do not provide Contentful with this written notice of your fee dispute within this 60 day period, you will not be entitled to dispute any fees paid or payable by you.

4.4

Suspension. If your use of the Contentful Services exceeds the amounts prepaid by you or if you fail to pay any amounts due by you, Contentful may suspend your account without prior notice to you. Contentful will have no liability for any damage, liabilities, losses (including any loss of data or profits) or any other consequences that you may incur with connection with any suspension of your account pursuant to this section.

4.5

Net of Taxes. All applicable use, sales and other similar taxes and government charges will be payable by you. You will not withhold any taxes from any amounts due to Contentful.

5. Proprietary Rights and Confidentiality

5.1

Contentful’s Ownership Rights. As between the parties, Contentful exclusively owns all right, title and interest in and to the Contentful Services. Except for the express rights granted hereunder, Contentful reserves all rights, title and interests in and to the Contentful Services and Contentful’s Confidential Information.

5.2

Contentful Marks. Contentful hereby grants you a non-transferable, non-sublicensable, non-exclusive license during the term of this Agreement to display the trade names, trademarks, service marks, logos, domain names of Contentful (each, a “Contentful Mark”) for the purpose of promoting or advertising that you use the Contentful Services. In using Contentful Marks, you may not: (a) display a Contentful Mark in any manner that implies a relationship or affiliation with, sponsorship, or endorsement by Contentful; (b) use Contentful Marks to disparage Contentful or its products or services; or (c) display a Contentful Mark on a site that violates any law or regulation. Furthermore, Contentful may modify any Contentful Marks at any time, and upon notice, you will use only the updated Contentful Marks. Other than as permitted in this Section, you may not use any Contentful Marks without prior written consent. All use of the Contentful Marks will be subject to any trademark usage guidelines that Contentful may provide from time to time, and Customer will conduct its business in a professional manner that reflects favorably on the goodwill and reputation of Contentful.

5.3

Feedback. Customer may from time to time provide Contentful suggestions or comments for enhancements or improvements, new features or functionality or other feedback (“Feedback”) with respect to the Contentful Services. Contentful will have full discretion to determine whether or not to proceed with the development of any requested enhancements, new features or functionality. Contentful will have the full, unencumbered right, without any obligation to compensate or reimburse Customer, to use, incorporate and otherwise fully exercise and exploit any such Feedback in connection with its products and services.

5.4

Customer Content. As between the parties, the Customer Content and Customer Applications will be owned by you (or, if Customer is an agency, Customer’s client(s)). You hereby grant to Contentful a non-exclusive, worldwide license to copy, distribute and use Customer Content only in connection with providing the Contentful Services.

5.5

Confidentiality. Each party agrees that it will use the Confidential Information of the other party solely in accordance with the provisions of this Agreement and it will not disclose, or permit to be disclosed, the same directly or indirectly, to any third party without the other party’s prior written consent, except as otherwise permitted hereunder. However, either party may disclose Confidential Information to its employees, officers, directors, attorneys, auditors, financial advisors and other representatives who have a need to know and are legally bound to keep such information confidential by confidentiality obligations consistent with those of this Agreement; and as required by law (in which case the receiving party will provide the disclosing party with prior written notification thereof, will provide the disclosing party with the opportunity to contest such disclosure, and will use its reasonable efforts to minimize such disclosure to the extent permitted by applicable law. Neither party will disclose the terms of this Agreement to any third party, except that either party may confidentially disclose such terms to actual or potential lenders, investors or acquirers. Each party agrees to exercise due care in protecting the Confidential Information from unauthorized use and disclosure. In the event of actual or threatened breach of the provisions of this Section or the License Restrictions, the non-breaching party will be entitled to seek immediate injunctive and other equitable relief, without waiving any other rights or remedies available to it. Each party will promptly notify the other in writing if it becomes aware of any violations of the confidentiality obligations set forth in this Agreement.

5.6

Aggregated Information. Notwithstanding anything to the contrary, Contentful shall have the right to aggregate, collect and analyze data and other information relating to the provision, use and performance of the Contentful Services and shall be free (during and after the term hereof) to (a) use such data and other information to develop and improve the Contentful Services and other Contentful offerings, and (b) disclose such data and other information solely in an aggregated and anonymized format that does not identify you or any individual.

6 Warranties and Disclaimers

6.1

Customer. You warrant that you have the necessary rights, licenses, consents, permissions, waivers and releases to use, make available and distribute the Customer Applications and Customer Content in connection with the Contentful Services as contemplated herein. Without limiting the foregoing, if Customer is an agency, it warrants that it has been granted the necessary rights from its client(s) to use the Contentful Services and Customer Content related to such client(s) on such client(s)’ behalf.

6.2

DISCLAIMER. THE CONTENTFUL SERVICES AND ANY BETA SERVICES (AS DEFINED BELOW) ARE PROVIDED “AS IS” TO THE FULLEST EXTENT PERMITTED BY LAW. CONTENTFUL HEREBY DISCLAIMS ANY AND ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO WARRANTIES OF MERCHANTABILITY, TITLE, NON-INFRINGEMENT, AND FITNESS FOR A PARTICULAR PURPOSE IN RELATION TO THE CONTENTFUL SERVICES AND BETA SERVICES. WITHOUT LIMITING THE FOREGOING, CONTENTFUL DOES NOT WARRANT THAT THE CONTENTFUL SERVICES OR BETA SERVICES WILL BE ERROR-FREE OR THAT THEY WILL MEET ANY SPECIFIED SERVICE LEVEL, OR WILL OPERATE WITHOUT INTERRUPTIONS OR DOWNTIME. TO THE EXTENT THIS DISCLAIMER CONFLICTS WITH APPLICABLE LAW, THE SCOPE AND DURATION OF ANY APPLICABLE WARRANTY WILL BE THE MINIMUM PERMITTED UNDER THAT LAW.

6.3

BETA SERVICES.  FROM TIME TO TIME, YOU MAY HAVE THE OPTION TO PARTICIPATE IN A PROGRAM WITH CONTENTFUL WHERE YOU GET TO USE ALPHA OR BETA SERVICES, PRODUCTS, FEATURES OR DOCUMENTATION (COLLECTIVELY, “BETA SERVICES”) OFFERED BY CONTENTFUL. THESE BETA SERVICES ARE NOT GENERALLY AVAILABLE AND MAY CONTAIN BUGS, ERRORS, DEFECTS OR HARMFUL COMPONENTS. YOU OR CONTENTFUL MAY TERMINATE YOUR ACCESS TO THE BETA SERVICES AT ANY TIME.

7 Indemnification

You will defend, indemnify and hold Contentful and its affiliates harmless against any actual or threatened claim, loss, liability, proceeding, governmental investigation or enforcement action arising out of or relating to your activities under these Terms or your acts or omissions in connection with the provision of any Customer Application (“Claim”). Contentful and its affiliates will cooperate as fully as reasonably required in the defense of any Claim, at your expense. Contentful reserves the right, at your expense, to retain separate counsel for themselves in connection with any Claim or, if you have not responded reasonably to the applicable Claim, to assume the exclusive defense and control of any Claim in which you are a named party and that is otherwise subject to indemnification under this Section. You will pay all costs, reasonable attorneys’ fees and any settlement amounts or damages awarded against Contentful in connection with any Claim. You will also be liable to Contentful for any costs and attorneys’ fees Contentful incurs to successfully establish or enforce Contentful’s right to indemnification under this Section.

8 Limitation of Liability

UNDER NO CIRCUMSTANCES AND UNDER NO LEGAL THEORY, WHETHER IN TORT, CONTRACT, OR OTHERWISE, WILL CONTENTFUL BE LIABLE TO YOU FOR ANY (I) INDIRECT, SPECIAL, INCIDENTAL, CONSEQUENTIAL OR PUNITIVE DAMAGES OF ANY CHARACTER, INCLUDING, WITHOUT LIMITATION, DAMAGES FOR LOSS OF GOODWILL, LOST PROFITS, LOST SALES OR BUSINESS, WORK STOPPAGE, COMPUTER FAILURE OR MALFUNCTION, LOST CONTENT OR DATA, OR FOR ANY AND ALL OTHER DAMAGES OR LOSSES, EVEN IF CONTENTFUL HAS BEEN ADVISED, KNEW OR SHOULD HAVE KNOWN OF THE POSSIBILITY OF SUCH DAMAGES OR (II) DIRECT DAMAGES, COSTS OR LIABILITIES IN EXCESS OF THE AMOUNTS PAID BY YOU DURING THE TWELVE (12) MONTHS PRECEDING THE INCIDENT OR CLAIM. THE FOREGOING PROVISIONS ALLOCATE THE RISKS UNDER THIS AGREEMENT BETWEEN THE PARTIES, AND THE PARTIES HAVE RELIED ON THE LIMITATIONS SET FORTH HEREIN IN DETERMINING WHETHER TO ENTER INTO THIS AGREEMENT.

9 Termination and Suspension

9.1

Term. The term of this Agreement will commence on the date these Terms are accepted by you and continue until your account is terminated as set forth below.

9.2

Termination and Suspension. You may terminate your account at any time through the account management tools made available through the Service. Contentful may terminate or suspend your account in the event you commit any material breach of any provision of these Terms and fail to fix that breach within five (5) days after written notice of that breach. Contentful may also terminate or suspend your account immediately for cause if: (a) you violate (or give Contentful reason to believe you have violated) the AUP; (b) there is reason to believe the traffic created from your use of the Contentful Services or your use of the Contentful Services is fraudulent or negatively impacting the operating capability of Contentful Services; (c) Contentful determines, in its sole discretion, that providing the Contentful Services is prohibited by law, or it has become impractical or unfeasible for any legal or regulatory reason to provide the Contentful Services; or (d) subject to applicable law, upon your liquidation, commencement of dissolution proceedings, disposal of your assets or change of control, a failure to continue business, assignment for the benefit of creditors, or if you become the subject of bankruptcy or similar proceeding. If Contentful suspends your account, Contentful will make a reasonable attempt to notify you. Note that no refund will be provided in the event of any suspension or termination of your account.

9.3

Survival. Upon termination of this Agreement all rights and obligations will immediately terminate except that any terms or conditions that by their nature should survive such termination will survive, including the License Restrictions and terms and conditions relating to proprietary rights and confidentiality, disclaimers, indemnification, limitations of liability and termination and the general provisions below.

10 General

10.1

Export Controls. The Contentful Services, including any software Contentful may provide in connection with the Contentful Services, may be subject to applicable export control laws and economic sanctions regulations. In receiving this software or the Contentful Services, you agree to comply strictly with all domestic and international export laws and economic sanctions regulations as they apply to this software and the Contentful Services, and to the extent consistent with these Terms, to obtain any necessary license or other authorization to export, re-export, or transfer such software or other aspects of the Contentful Services. These laws include restrictions on destinations, users and end use. Without limitation, you may not transfer any such software or other aspect of the Contentful Service without U.S. government authorization to any entity on a U.S. government exclusion list (e.g., the Department of Commerce’s List of Denied Persons, Entity, or Unverified List, and the Treasury Department’s List of Specially Designated Nationals and Consolidated Sanctions List). You represent that you are not on a U.S. government exclusion list or under the control of or an agent for any entity on such a list, and you further warrant that you will immediately discontinue use of Contentful’s software and the Contentful Service if you become placed on any such list or under the control of or an agent for any entity placed on such a list.

10.2

Publicity. You agree that Contentful may refer to your name and trademarks in Contentful’s marketing materials and website; however, Contentful will not use your name or trademarks in any other publicity (e.g., press releases, customer references and case studies) without your prior written consent (which may be by email).

10.3

Assignment; Delegation. Neither party hereto may assign or otherwise transfer this Agreement, in whole or in part, without the other party’s prior written consent, except that either party may assign this Agreement without consent to a successor to all or substantially all of its assets or business related to this Agreement. In addition, you agree that Contentful may have any of its obligations performed through an affiliate of Contentful, provided that Contentful will remain responsible for its obligations hereunder and will be liable for such affiliate’s performance as if it were Contentful. Contentful may assign receivables under this Agreement for purposes of debt collection and financing arrangements. Any attempted assignment, delegation, or transfer by either party in violation hereof will be null and void. Subject to the foregoing, this Agreement will be binding on the parties and their successors and assigns.

10.4

Waiver. No waiver of any rights hereunder will be effective unless assented to in writing by both parties. Any such waiver will be only to the specific provision and under the specific circumstances for which it was given, and will not apply with respect to any repeated or continued violation of the same provision or any other provision. Failure or delay by either party to enforce any provision of this Agreement will not be deemed a waiver of future enforcement of that or any other provision.

10.5

Amendment. Contentful may amend or modify this Agreement from time to time, in which case the new Agreement will supersede prior versions. Contentful will notify you via e-mail not less than 30 days prior to the effective date of any such amendment or modification and will inform you about the intended amendments or modifications. If you do not object to the amendment or modification within 30 days from the sending of such notice, such non-objection may be relied upon by Contentful as your consent to such amendment. Contentful will inform you about its right to object and the consequences of non-objection in such notice. If you object to such amendment, you must do so in writing by written notice to Contentful delivered within such 30-day notice period, in which case Contentful may elect by written notice (which may be sent by email) to either (a) consider the amendment request rejected and have this Agreement continue without such amendment or (b) terminate this Agreement immediately. Subject to the foregoing, no amendment or modification to this Agreement will be effective unless assented to in writing by both parties.

10.6

Relationship. Nothing contained herein will in any way constitute any association, partnership, agency, employment or joint venture between the parties hereto, or be construed to evidence the intention of the parties to establish any such relationship. Neither party will have the authority to obligate or bind the other in any manner, and nothing herein contained will give rise or is intended to give rise to any rights of any kind to any third parties.

10.7

Unenforceability. If a court of competent jurisdiction determines that any provision of this Agreement is invalid, illegal, or otherwise unenforceable, such provision will be enforced as nearly as possible in accordance with the stated intention of the parties, while the remainder of this Agreement will remain in full force and effect and bind the parties according to its terms.

10.8

Governing Law. The enforceability and interpretation of the arbitration provisions below will be determined by the Federal Arbitration Act (including its procedural provisions). Apart from such arbitration provisions, this Agreement will be governed by the laws of the State of New York, USA, exclusive of its rules governing choice of law and conflict of laws, and all disputes arising out of the Agreement will be subject to the exclusive jurisdiction and venue of the state and federal courts of New York, New York, USA, and the parties hereby consent to the personal jurisdiction of these courts. This Agreement will not be governed by the United Nations Convention on Contracts for the International Sale of Goods.

10.9

Notices. Any notice required or permitted to be given hereunder will be given in writing by personal delivery, certified mail, return receipt requested, or by overnight delivery. Notices to you must be sent to your email or other address as set forth in your account information. Notices to Contentful must be sent to the following address: Contentful Inc., Montgomery Street, Suite 2050, San Francisco, CA 94104, Attn: Legal.

10.10

Entire Agreement. This Agreement comprises the entire agreement between you and Contentful with respect to its subject matter, and supersedes all prior and contemporaneous proposals, statements, sales materials or presentations and agreements (oral and written). No oral or written information or advice given by Contentful, its agents or employees will create a warranty.

10.11

Force Majeure. Neither party will be deemed in breach hereunder for any cessation, interruption or delay in the performance of its obligations due to causes beyond its reasonable control (“Force Majeure Event”), including earthquake, flood, or other natural disaster, act of God, labor controversy, civil disturbance, terrorism, war (whether or not officially declared), cyber attacks (e.g., denial of service attacks), or the inability to obtain sufficient supplies, transportation, or other essential commodity or service required in the conduct of its business, or any change in or the adoption of any law, regulation, judgment or decree.

10.12

Government Terms. Contentful provides the Contentful Services, including related software and technology, for ultimate federal government end use solely in accordance with the terms of this Agreement. If you (or any of your customers) is an agency, department, or other entity of any government, the use, duplication, reproduction, release, modification, disclosure, or transfer of the Contentful Services, or any related documentation of any kind, including technical data, software, and manuals, is restricted by the terms of this Agreement. All other use is prohibited and no rights than those provided in this Agreement are conferred. The Contentful Services were developed fully at private expense.

10.13

Interpretation. For purposes hereof, “including” means “including without limitation”. All dates and times set forth in this Agreement or any related document are in relation to Greenwich Mean Time (GMT), unless otherwise specified.

11 Agreement to Arbitrate

11.1

First Try Customer Support. If you have any issues with the Contentful Services or Contentful, you must try to resolve the issue first through Contentful customer support

11.2

Agreement to Arbitrate. If the parties are not able to the dispute through Contentful customer support, you and your affiliates on one hand, and Contentful and any of Contentful’s affiliates on the other hand, all agree to resolve any dispute arising under these Terms, or under Contentful’s Privacy Policy, or in relation to the Contentful Services by binding arbitration in New York, New York, or in another location that both parties agree to. This applies to all claims under any legal theory, unless the claim fits in one the exceptions below. It also applies even after you have stopped using your Contentful account or have deleted it. If the parties have a dispute about whether this agreement to arbitrate can be enforced or applies to such dispute, the parties agree that the arbitrator will decide that too.

11.3

Exceptions to Agreement to Arbitrate. You and your affiliates on one hand, and Contentful and its affiliates on the other hand, agree that the parties will go to court to resolve disputes relating to (a) your, your affiliate’s, Contentful’s or Contentful’s affiliates intellectual property (e.g., trademarks, trade dress, domain names, trade secrets, copyrights or patents); or (b) your violation of the AUP. Also, either party can bring a claim in small claims court either in New York, New York, or the county where you live, or some other place both parties agree on, if it qualifies to be brought in that court. In addition, if either party brings a claim in court that should be arbitrated or either party refuses to arbitrate a claim that should be arbitrated, the other party can ask a court to force the parties to go to arbitration to resolve the claim (i.e., compel arbitration). Either party may also ask a court to halt a court proceeding while an arbitration proceeding is ongoing.

11.4

Details of Arbitration Procedure.

• (a) Prior to filing any arbitration, both parties jointly agree to seek to resolve any dispute between the parties by mediation conducted by the American Arbitration Association (“AAA”), with all mediator fees and expenses paid equally by the parties. If mediation is not successful, either party may initiate an arbitration proceeding with AAA. You can look at AAA’s rules and procedures on their website http://www.adr.org or you can call them at 1-800-778-7879. The arbitration will be governed by the then-current version of AAA’s Commercial Arbitration Rules (the "Rules") and will be held with a single arbitrator appointed in accordance with the Rules. To the extent any thing described in this agreement to arbitrate conflicts with the Rules, the language of this agreement to arbitrate applies.

• (b) Each party will be entitled to get a copy of non-privileged relevant documents in the possession or control of the other party and to take a reasonable number of depositions. All such discovery will be in accordance with procedures approved by the arbitrator. This agreement to arbitrate does not alter in any way the statute of limitations that would apply to any claims or counterclaims asserted by either party.

• (c) The arbitrator’s award will be based on the evidence admitted and the substantive law of the State of New York and the United States, as applicable, and will contain an award for each issue and counterclaim. The award will provide in writing the factual findings and legal reasoning for such award. The arbitrator will not be entitled to modify these Terms.

• (d) Except as provided in the Federal Arbitration Act, the arbitration award will be final and binding on the parties. Judgment may be entered in any court of competent jurisdiction.

11.6

Class Action Waiver. Both you and your affiliates, on one hand, and Contentful and its affiliates on the other hand, agree that any claims or controversies between the parties must be brought against each other on an individual basis only. That means neither you and your affiliates on one hand nor Contentful and its affiliates on the other hand can bring a claim as a plaintiff or class member in a class action, consolidated action, or representative action. The arbitrator cannot combine more than one person’s or entity’s claims into a single case, and cannot preside over any consolidated, class or representative proceeding (unless both parties agree otherwise). And, the arbitrator’s decision or award in one person’s or entity’s case can only impact the person or entity that brought the claim, not other Contentful customers, and cannot be used to decide other disputes with other customers. If a court decides that this class action waiver is not enforceable or valid, then the entire agreement to arbitrate will be null and void, but the rest of the Terms will still apply.

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