Contentful Master Subscription Agreement

Thank you for using the Services, a cloud-based content management platform as a service that allows registered users to upload, manage and publish content using Contentful APIs. Please read the FAQ located at https://www.contentful.com/legal/faq/ to familiarize yourself with the Services.

BY ACCEPTING THE AGREEMENT, THE ENTITY IDENTIFIED AS CUSTOMER IN THE APPLICABLE SERVICE ORDER (“CUSTOMER”) AGREES TO THESE TERMS AND CONDITIONS WITH CONTENTFUL INC. (“CONTENTFUL”). YOU REPRESENT THAT YOU HAVE THE AUTHORITY TO BIND CUSTOMER TO THE AGREEMENT. IF YOU DO NOT HAVE SUCH AUTHORITY, OR IF YOU DO NOT AGREE WITH THESE TERMS AND CONDITIONS, YOU MUST NOT ACCEPT THE AGREEMENT.

1. Definitions

“Affiliates” means an entity that directly or indirectly controls, is controlled by, or is under common control with another entity where control means the direct or indirect ownership of 50% or more of the voting power or equity in an entity or de facto control by an entity of another entity’s decision making.

“Agreement” means the terms and conditions of this Master Subscription Agreement, any Service Order incorporating this Master Subscription Agreement and any documents, attachments or hosted terms and conditions referenced in this Master Service Agreement or any related Service Order.

“Confidential Information” means any information or data disclosed by either party marked or otherwise designated as confidential or proprietary or that should otherwise be reasonably understood to be confidential considering the nature of the information and the circumstances of disclosure. However, “Confidential Information” does not include any information which (a) is in the public domain through no fault of the receiving party; (b) was known to the receiving party, without restriction, prior to disclosure by the disclosing party; (c) was disclosed to the receiving party, without restriction, by another person with the legal authority to do so; or (d) is or was independently developed by the receiving party without use of or reference to the disclosing party’s Confidential Information.

“Customer Content” means content and other material used by Customer in connection with the Services.

“Documentation” means the printed and digital instructions, on-line help files, technical documentation and user manuals made available by Contentful for the Services, as updated from time to time.

“Effective Date” means the date which is the earlier of (a) Customer’s initial access to the Services (as defined below) through any online provisioning, registration or other process or (b) the effective date of the first Service Order referencing this Agreement.

“Services” means the cloud-based content management and publication platform as a service offering, including related programs, functions and services provided by Contentful to Customer (including, as applicable, Contentful APIs, Documentation and technical support made available by Contentful to Customer in connection with such services), and any subsequent updates or upgrades of the foregoing.

“Service Order” means that certain Contentful service order form mutually executed by the parties that sets forth specific Services, pricing and references this Agreement.

2. Services

2.1. Provision of Services and License

Subject to the terms and conditions of this Agreement, Contentful will make the Services available to Customer, and hereby grants Customer a non-exclusive right to access and use the Services and Documentation during the term of the Service Order, including the right to write and execute software applications or websites (“Customer Applications”) that interface with the Services. Contentful will provide the Services in accordance with the Service Level Agreement located at https://www.contentful.com/legal/us/2018-04-13/sla/ and the Security Standards located at https://www.contentful.com/legal/us/2017-01-31/security/, each of which is hereby incorporated by reference into this Agreement.

2.2. Customer Responsibilities

Customer will (a) comply with the Contentful Acceptable Use Policy available at https://www.contentful.com/legal/us/aup/; (b) be responsible for (I) all use of the Services and Documentation under its account and (II) the accuracy, quality, integrity and legality of Customer Content and Customer Applications; (c) use commercially reasonable efforts to (Y) prevent unauthorized access to or use of the Services via Customer Applications or Customer accounts and (Z) configure its systems in a way to reasonably prevent unauthorized users from accessing Customer Applications and Customer accounts; (d) notify Contentful promptly of any unauthorized access to or use of Services in breach hereof, (and Customer hereby permits Contentful to deactivate such compromised accounts or users); (e) back up any data and information used in conjunction with the Services separately and at regular intervals; and (f) be responsible for obtaining and maintaining any equipment, software and ancillary services needed to use the Services, including as set forth in the Documentation. Customer will be solely responsible for its failure (and Contentful will have no liability for such failure) to maintain such equipment, software and services, or its failure to use the current version of the APIs made available by Contentful or the current version of the software development kits (“SDKs”). (SDKs are made available by Contentful on GitHub separately, as a convenience, but are not required for Customer’s use of the Services.) With Customer’s permission (which may be by email or other reasonably documented means), Contentful may log into user accounts to debug the Services.

2.3. Changes

Contentful may change, deprecate or republish the Services or any part or features from time to time, and Customer will be responsible to ensure that API calls to the Services are compatible with then-current APIs.

2.4. Affiliates

Any Affiliate of Customer or Contentful may enter into a Service Order and Customer’s or Contentful’s rights, duties, liabilities and obligations under this Agreement, as the case may be, will apply and inure to such Affiliate signatory (or contractor thereto, as permitted below) and any references to Customer or Contentful, respectively, in this Agreement or in any such Affiliate-executed Service Orders shall be deemed to be references to Customer, Contentful and any such contracting Affiliates only; no other non-signatory Affiliate of either party (other than Customer and Contentful) will have any rights, duties, liabilities or obligations under any other Service Order. Additionally, Customer may sublicense the rights granted in Section 2.1 to its Affiliates and Customer and any Affiliate sublicensees may permit their contractors to use the Services as reasonably necessary for such contractors to provide services to Customer or Affiliate sublicensees.

3. Fees and Payment

3.1. Fees

Customer will pay in full to Contentful the fees set forth in the Service Order. Additional usage fees for use of the Services above any applicable volume thresholds may be applied.

3.2. Payment

Except as otherwise specified herein or in any applicable Service Order (a) fees are quoted and payable in United States Dollars, net of taxes, within thirty (30) days of the date of any applicable invoice, if any, or service period, if no such invoice; (b) fees paid are non-refundable; and (c) payment obligations are non-cancelable and non-pro-ratable for partial subscription terms.

3.3. Net of Taxes; No Setoff

All applicable use, sales and other similar taxes and government charges are payable by Customer. Customer may not withhold any taxes or charges from any amounts due to Contentful or setoff any amounts due to Contentful.

4. Proprietary Rights and Confidentiality

4.1. Contentful’s Ownership Rights

As between the parties, Contentful retains all right, title and interest (including all patent, copyright, trademark, trade secret, trademarks, service marks, logo, domain names and other intellectual property rights, together, (“Contentful Marks”)) in and to all Services, and any and all related and underlying technology and documentation, and any derivative works, modifications, or improvements of any of the foregoing, including any Feedback (as defined below), (collectively, “Contentful Technology”). Except for the express limited rights set forth in this Agreement, no right, title or interest in or to any Contentful Technology or Contentful Marks is granted to Customer.

4.2. Feedback

Contentful has full, unencumbered right, title and license, without any obligation to compensate or reimburse Customer, to use, incorporate and otherwise fully exercise and exploit any suggestions or comments Customer provides for enhancements improvements, new features, additional functionality or any other feedback (collectively, “Feedback”) with respect to the Services, now or in the future. Feedback will not include any Customer Content or Customer Confidential Information.

4.3. Customer Content and Customer Applications

Customer Content and Customer Applications is owned exclusively by Customer. Customer grants to Contentful a revocable, fully-paid, non-exclusive, worldwide license to copy, distribute and use Customer Content for the sole purpose of providing the Services to Customer.

4.4. Confidentiality

Each party will use the Confidential Information of the other solely in accordance with the provisions of this Agreement and will not disclose, or permit Confidential Information to be disclosed, directly or indirectly to any third party without the other’s prior written consent, except as otherwise permitted herein. Either party may disclose Confidential Information to its employees, officers, directors, attorneys, auditors, financial advisors and other representatives who have a need to know and are legally bound to keep such information confidential by confidentiality obligations at least as stringent as those herein; or as required by law, in which case the party disclosing the other’s information to any third party will (if permitted by law and to the extent practicable) (a) provide the other with (I) prior written notification thereof and (II) the opportunity to contest such disclosure; and (b) use reasonable efforts to minimize such disclosure. Each party will exercise due care in protecting Confidential Information from unauthorized use and disclosure and will promptly notify the other in writing if it becomes aware of any violations of confidentiality obligations set forth herein.

4.5. Aggregated Information

Contentful may aggregate, collect and analyze information relating to the provision, use and performance of the Services and may use (during and after the term hereof) such information to develop and improve the Services and other Contentful offerings, including disclosure of such information to third parties in an aggregated and anonymized format such that no Customer nor any individual or household can be identified or re-identified.

5. Representations, Warranties and Disclaimers

5.1. Contentful

Contentful warrants that it will, consistent with prevailing industry standards, maintain the Services in a manner which minimizes errors in the Services and perform the Services in a professional and workmanlike manner.

5.2. Customer

Customer warrants that it has the necessary right, title, license, consent, permission, waivers and releases to use, make available and distribute Customer Applications and Customer Content in connection with the Services.

5.3. Compliance with Laws

Each party will at all times comply with all federal, state, and local laws, ordinances, regulations and orders that are applicable to the operation of its business and to this Agreement and its performance related thereto, except to the extent that failure to comply could not reasonably be expected to have a material adverse effect on its business or the business of the other party, or on its ability to comply with its obligations under this Agreement.

5.4. DISCLAIMER

EXCEPT AS EXPRESSLY SET FORTH HEREIN, EACH PARTY DISCLAIMS ANY AND ALL REPRESENTATIONS, WARRANTIES AND GUARANTEES, EXPRESS OR IMPLIED, INCLUDING WARRANTIES OF MERCHANTABILITY, TITLE, NON-INFRINGEMENT, OR FITNESS FOR A PARTICULAR PURPOSE.

6. Indemnification

6.1. Indemnification by Contentful

(a) Contentful will defend Customer against any claim, demand, suit or proceeding (“Claim”) made or brought against Customer by a third party alleging that the use of the Services as permitted hereunder infringes or misappropriates a valid patent, copyright or trade secret.

(b) Further, Contentful will indemnify Customer from any damages finally awarded against Customer or any settlement approved in writing by Contentful in connection with any such Claim.

(c) The foregoing obligations of Contentful are subject to (i) Customer promptly notifying Contentful of such Claim; (ii) Contentful having the sole and exclusive authority to defend and/or settle any such Claim (provided that Contentful may not settle any Claim without Customer’s prior written consent – which consent will not be unreasonably withheld, conditioned or delayed – unless the settlement unconditionally releases Customer of all related liability); and (iii) Customer reasonably cooperates with Contentful in connection therewith.

(d) If the use of the Services by Customer has become, or in Contentful’s opinion is likely to become, the subject of any Claim, Contentful may at its option and expense (i) procure for Customer the right to continue using and receiving the Services as set forth hereunder; (ii) replace or modify the Services to make them non-infringing (with comparable functionality); or (iii) if the options in clauses (i) or (ii) are not reasonably practicable, terminate this Agreement and provide a pro rata refund of any prepaid fees.

(e) Contentful has no liability or obligation with respect to any Claim to the extent such Claim is caused by (i) compliance with designs, guidelines, plans or specifications provided by Customer; (ii) use of the Services by Customer not in accordance with the terms herein; (iii) modification of the Services by or on behalf of Customer without Contentful’s express, prior, written consent; (iv) Customer Content or Customer Applications; or (v) the combination, operation or use of the Services with other applications, portions of applications, products or services where the Services would not by themselves be infringing (clauses (i) through (v) collectively, “Excluded Claims”).

(f) This section states Contentful’s sole and exclusive liability and obligation, and Customer’s exclusive remedy, for any claim related to infringement or misappropriation of intellectual property.

6.2. Indemnification by Customer

Customer will defend Contentful, indemnify, and hold harmless Contentful, its affiliates and licensors, and each of their respective employees, officers, directors, and representatives against any Claim made or brought against Contentful by a third party relating to the Excluded Claims. Further, Customer will indemnify Contentful from any approved settlement or damages finally awarded against Contentful in connection with any such Claim. The procedures set forth in Section 6.1 apply to Contentful with respect to the foregoing indemnification obligations of Customer.

7. Limitation of Liability

EXCEPT FOR A PARTY’S INDEMNIFICATION OBLIGATIONS, UNDER NO LEGAL THEORY, WHETHER IN TORT, CONTRACT OR OTHERWISE, WILL EITHER PARTY BE LIABLE TO THE OTHER FOR (A) ANY INDIRECT, SPECIAL, INCIDENTAL, CONSEQUENTIAL OR PUNITIVE DAMAGES OF ANY CHARACTER, OR DAMAGES FOR LOSS OF GOODWILL, LOST PROFITS, LOST SALES OR BUSINESS, WORK STOPPAGE, COMPUTER FAILURE OR MALFUNCTION, LOST CONTENT OR DATA, COVER OR FOR ANY AND ALL OTHER DAMAGES OR LOSSES, EVEN IF A REPRESENTATIVE OF SUCH PARTY HAS BEEN ADVISED, KNEW OR SHOULD HAVE KNOWN OF THE POSSIBILITY OF SUCH DAMAGES; OR (B) EXCLUDING CUSTOMER’S PAYMENT OBLIGATIONS, ANY DIRECT DAMAGES, COSTS OR LIABILITIES IN EXCESS OF THE AMOUNTS PAID BY CUSTOMER UNDER THE APPLICABLE SERVICE ORDER DURING THE 12 MONTHS PRECEDING THE INCIDENT OR CLAIM.

8. Termination

8.1. Term

The term of this Agreement begins on the Effective Date and will remain in effect until terminated in accordance with its terms.

8.2. Termination

Each party has the right to terminate this Agreement upon written notice if (a) there is no Service Order currently in effect; (b) the other party commits any material breach of this Agreement and fails to remedy such breach (if capable of remedy) within 30 days after written notice of such breach; or (c) subject to applicable law, upon the other party’s liquidation, commencement of dissolution proceedings, insolvency or assignment of substantially all its assets for the benefit of creditors, or if the other party becomes the subject of bankruptcy or similar proceeding that is not dismissed within 60 days. Material breach by Customer includes, but is not limited to failure to pay fees timely as they become due, those events listed in Section (c) above, willful unauthorized use of the Software or Services by Customer, and breach of Section 4 (Proprietary Rights and Confidentiality), 5.3 (Compliance with Laws) or 6 (Indemnification).

8.3. Survival

Upon termination of this Agreement all rights and obligations granted therein will immediately terminate except that any accrued rights and the following Sections will survive: 2.2, 3, 4, 6, 7, 8 and 9.

8.4. Suspension

Contentful may suspend any Services immediately upon notice if Contentful reasonably determines (i) Customer violated or is violating the Acceptable Use Policy; or (ii) Contentful’s provision of any of the Services is prohibited by applicable law or has become impractical or unfeasible for any legal or regulatory reason.

9. General

9.1. Export Compliance

Each party will comply with applicable export laws and regulations when providing and using the Services.

9.2. Assignment; Delegation

Neither party may assign or otherwise transfer this Agreement, in whole or in part, without the other party’s prior written consent, except that either party may assign this Agreement without consent to a successor to all or substantially all of its assets or business. In addition, Customer agrees that Contentful may perform its obligations through an Affiliate, provided that Contentful remains responsible for its obligations hereunder and liable for such Affiliate’s performance as if it were Contentful. Any attempted assignment, delegation or transfer by either party in violation hereof will be null and void. Subject to the foregoing, this Agreement will be binding on the parties and their respective successors and assigns.

9.3. Amendment; Waiver

Except as expressly stated herein, no amendment or modification to this Agreement, nor any waiver of any rights hereunder, will be effective unless executed in writing by a duly authorized representative of each party. Any such waiver will be only to the specific provision and under the specific circumstances for which it was given and will not apply with respect to any repeated or continued violation of the same provision or any other provision. Failure or delay by either party to enforce any provision of this Agreement will not be deemed a waiver of present or future enforcement of that or any other provision.

9.4. Relationship

Nothing contained herein will in any way constitute any association, partnership, agency, employment or joint venture between the parties, or be construed to evidence the intention of the parties to establish any such relationship. Neither party will have the authority to bind or represent the other in any manner, and nothing herein contained will give rise or is intended to give rise to any rights of any kind to any third parties.

9.5. Unenforceability

If a court of competent jurisdiction determines that any provision of this Agreement is invalid, illegal, or otherwise unenforceable, such provision will be enforced as nearly as possible in accordance with the stated intention of the parties, while the remainder of the Agreement will remain in full force and effect and bind the parties according to its terms. If application of this Unenforceability provision should materially and adversely affect the economic substance of the transactions contemplated hereby, the party adversely impacted will be entitled to compensation for such adverse impact, provided the reason for the invalidity or unenforceability of a term is not due to serious misconduct by the party seeking such compensation.

9.6. Governing Law and Jurisdiction

This Agreement will be governed by the laws of the State of Delaware, USA, exclusive of its rules governing choice of law and conflict of laws. The United Nations Convention on Contracts for the International Sale of Goods will not apply. All disputes arising out of this Agreement will be subject to the exclusive jurisdiction and venue of the state and federal courts of the State of Delaware and the parties hereby consent to the personal jurisdiction of these courts. In the event of actual or threatened breach of confidentiality obligations or the Contentful Acceptable Use Policy, the non-breaching party may seek specific performance, immediate injunctive and other equitable relief in any competent court without prejudice to any other rights or remedies.

9.7. Notices

Any legal notice required or permitted to be given hereunder will be given in writing by personal delivery, certified mail, return receipt requested, or by overnight delivery. Notices to Customer must be sent to the email or other address set forth in the applicable Service Order. Notices to Contentful must be sent to the following address: Contentful Inc., 101 Montgomery Street, Suite 1900, San Francisco, CA 94104, Attn: Legal with a copy, which shall not constitute Notice, to legal@contentful.com, or such other address as Contentful specifies. Day to day operational and business messages may be sent by email.

9.8. Entire Agreement

This Agreement, including linked terms incorporated by reference, comprises the entire agreement between the parties with respect to its subject matter and supersedes all prior and contemporaneous proposals, statements, sales materials or presentations and agreements (oral and written). No oral or written information or advice given by Contentful, its agents or employees will create a representation, warranty or guarantee or in any way increase the scope of the warranties in this Agreement. No terms or conditions stated in a Customer purchase order, vendor or partner onboarding process or web portal, or any other Customer order documentation (excluding Service Orders) will be incorporated into or form any part of this Agreement, and all such terms or conditions will be null and void, notwithstanding any language to the contrary therein.

9.9. Order of Precedence

In the event of any discrepancy between the contractual documents, the order of precedence is the following, except that specific portions of a lower-ranking document may supersede specified portions of a higher-ranking document expressly noted: (i) Master Subscription Agreement, (ii) Service Level Agreement, (iii) Security Standards, (iv) Service Order.

9.10. Force Majeure

Neither party will be deemed in breach hereunder for any cessation, interruption or delay in the performance of its obligations due to causes beyond its reasonable control (“Force Majeure Event”), including earthquake, flood, or other natural disaster, “acts of God”, labor controversy, civil disturbance, terrorism, war (whether or not officially declared), cyber-attacks (e.g., denial of service attacks), or the inability to obtain sufficient supplies, transportation or other essential commodity or service required in the conduct of its business, or any change in or the adoption of any law, regulation, judgment or decree.

9.11. Government Terms

Contentful provides the Services, including related software and technology, for ultimate federal government end use solely in accordance with the terms of this Agreement. If Customer (or any of its customers) is an agency, department, or other entity of any government, the use, duplication, reproduction, release, modification, disclosure or transfer of the Services or any related software technology or Documentation of any kind, including technical data and manuals, is restricted by the terms of this Agreement. All other use is prohibited and no rights other than those provided in this Agreement are conferred. The Services were developed fully at private expense.

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