AI Actions
NOTE: this page was reviewed using Contentful's AI Actions "Review" and "Fix Spelling & Grammar" templates to support clarity and accuracy.
Contentful’s AI Actions help teams automate repetitive content tasks, reducing the need for external agencies and freeing up time for strategic and creative work. Whether it’s translating content, optimizing for SEO, or ensuring brand consistency, AI Actions integrate directly into your content management workflows.
This allows marketing and content teams to produce more in less time with minimal effort. By leveraging our AI Actions, businesses can scale content efficiently while maintaining quality and control.
How AI Actions work
Use pre-built templates or create custom AI workflows to fit your specific use case.
Customize AI prompts and select a large language model (LLM) for each AI AI Action.
Define input variables so editors can tailor AI-generated content to capture what’s unique for each use case.
Enable AI Actions at the space level, by setting role-based permissions for flexibility and content governance.
Who uses AI Actions
For Admins (Content Managers, Marketing Managers, etc.)
Admins can use AI Actions to automate and optimize content workflows, ensuring efficiency without compromising the quality. They can streamline translation processes, automate content QA, and generate structured content for different markets or brands.
For example, a marketing manager can set up an AI Action for operational tasks, such as automatically rewrite product descriptions for SEO, while a content manager can create workflows to ensure all content aligns with brand guidelines before publishing. This allows these roles to focus more on strategy and creative work while the AI Actions handle the manual, operational tasks.
For editors (writers, content creators, etc.)
Editors use AI Actions to automate tasks like summarization, translation, and tone adjustments, freeing up time for creative work. For instance, an editor can generate localized product descriptions instantly, ensuring consistency across markets.
Use cases
Translation & localization
AI Actions help translate content within Contentful, reducing reliance on external agencies. Teams can create content in a default language, generate translations with AI, and refine them with native speakers—saving time and costs, especially for smaller markets.
Agency content creation
Brands working with agencies can use AI Actions to generate briefs and draft content, minimizing back-and-forth communication. AI helps structure content based on provided context, allowing teams to review and publish faster.
Content QA
AI Actions streamline content reviews by checking for spelling, grammar, brand alignment, and compliance with internal policies. Instead of manual reviews, AI provides automated feedback, reducing errors and speeding up approvals.
Keyword optimization for SEO
AI Actions assist with content re-writing and keyword optimization to improve search rankings. Editors can receive AI-driven recommendations on which keywords to target, with future enhancements planned for more advanced AI-driven SEO support.
Multiple content systems
AI Actions can pull context from external content systems like commerce platforms, DAMs, and CRMs. This ensures generated content—such as product descriptions and FAQs—aligns with existing data, improving accuracy and consistency across platforms.
By bridging automation and editorial control, AI Actions improve efficiency, reduce manual effort, and enhance content quality across various workflows.
Enable AI Actions
NOTE: AI Actions must be enabled by the admin of your space. Please contact your Organization admin to enable AI Actions.
To enable AI Actions on the organization level:
Navigate to the Organization settings & subscriptions in Contentful sidebar.
Under the "AI" tab, click the toggle for sections AI Actions and Built-in AI Actions.
Review the pricing and number of approved output words modal, click Enable.
Review Contentful’s AI Terms of Service and click Accept.
Pricing
This feature is only available on specific plans. For more information, reach out to your sales representative.
Consumption units: these units are used to measure the amount of resources used per action, based on the output category (e.g., words, images or video).
Annual allowance: AI Actions are billed on a yearly basis. If your organization exceeds the annual quota, you will incur monthly charges.
For more information on the measurement of consumption units, read our usage limits.
Limitations
AI actions run on entire fields only, not a selection of text.
Number of AI Actions: our maximum will be 20 to start.
Number of AI Actions you can invoke: 20 per minute.
Up to 10 variables per Action.
You cannot translate from any locale, so using two locale variables is not advisable at the moment. You cannot specify a different source locale for your target locale.
AI actions currently run in bulk on every field, not on the entire entry at once. Generating content for an entire entry in one shot is not possible at the moment. Entry-level actions are for bulk updating on each field, not working on an entire entry at once.