Help Center / AI & Automations

AI & Automations

AI & Automations in Contentful is a set of integrated tools that help digital teams automate manual tasks, streamline content operations, and use AI to scale faster on Contentful.

With AI & Automations, you can reduce operational overhead, boost content velocity, and focus your teams on high-impact creative and strategic work. Whether you're optimizing SEO copy, automating content workflows, or personalizing user experiences, these tools are built to fit seamlessly into your existing content processes.

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The AI & Automations tab includes:

  • AI Actions

    • Create and manage generative AI Action templates or create your own personalized AI Actions for your content. Templates include AI Actions to rewrite, translate, and more to optimize your content using your preferred large language model.

  • Workflows

    • Guide content through custom review and publishing flows across teams and stakeholders by using integrations with AI Actions and more.

With AI & Automations, you can unlock new levels of efficiency without leaving your Contentful workspace.