About the event

Composable commerce isn’t just the latest trend — it’s essential for delivering exceptional shopping experiences — and you’re invited to learn all about it at Tech for Retail.

Come and connect with us at Booth 117 to learn how Contentful and commercetools provide the building blocks for a modern tech stack and empower teams to create the engaging, personalized shopping journeys that today’s customers expect.

To learn more, we invite you to attend the following sessions:

  • Aroma-Zone and winning re-platforming: Business and IT join forces with composable commerce. Presented by Delphine Stey and Alonso Giraldo (Aroma-Zone) and Huber Odendhal (commercetools). Learn more.

  • Preparing for the Future: How Changing Consumer Behaviors and Overcoming Legacy Tools Can Shape Tomorrow's E-commerce Experience. Presented by Laurent Boutellier (commercetools) and Estelle Karsenti (Contentful). Learn more.

Meet the presenters

Delphine Stey, Ecommerce Director, Aroma Zone

Delphine Stey

Ecommerce Director, Aroma Zone

Alonso Giraldo, VP of Engineering, Aroma Zone

Alonso Giraldo

VP of Engineering, Aroma Zone

Hubert odendhal, Sales leader France & Swiss, Commercetools

Hubert Odendhal

Sales Leader, France & Swiss, commercetools

Estelle Karsenti, Senior Solution Engineer, Contentful

Estelle Karsenti

Senior Solution Engineer Contentful

Laurent Boutellier, Account Executive, Commercetools

Laurent Bouteiller

Account Executive, Commercetools

With thanks to our partners

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