Powering Data-Driven Personalization with Twilio and Ninetailed

Marketers today are well-versed in the type of data that’s available (and been given consent!) to collect from their customers. The vast quantity of data, however, makes figuring out what to do with that data a little…complicated. Enter: personalized content strategy.

With the combined power of a customer data platform (CDP) and a composable content platform, companies essentially hold the keys to unlocking truly personalized, composable content. Why is this important? Think about it: how many individuals today have heard about personalization for years, but have yet to actually experience it?

In this next installment of our live webinar event series, Headlines: Webinars on content in tech, experts from Twilio Segment, Ninetailed, and Contentful will demonstrate how their new integration allows savvy marketers like yourself to deliver data-driven personalization with a composable content strategy. Don’t miss out on your opportunity to watch the live demo and ask questions of the teams who are actually making this happen! 

Twilio Segment is the leading customer data platform (CDP) that helps companies harness first-party customer data. The platform democratizes access to reliable data for all teams and offers a complete toolkit to standardize data collection, unify user records, and route customer data into any system where it’s needed. More than 20,000 companies like Intuit, FOX, Instacart, and Levi’s use Segment to make real-time decisions, accelerate growth, and deliver compelling user experiences.

Ninetailed is is a composable API-first personalization, experimentation, and testing tool for dynamic websites, headless CMSs, composable content, and MACH. Their mission is to build the world's best API-first customer experience optimization solution, while working with the world’s leading brands & constantly growing capabilities to help brands stay ahead of the curve. Ninetailed is committed to helping clients deliver the best possible experience to their customers and enable organizations to optimize customer journeys in real-time, using data to drive personalized experiences.

This live webinar will have insights on:

• Enabling a seamless customer experience, regardless of the scale or complexity of a digital ecosystem 

• How to fuel data-driven content personalization and integrate Twilio Segment audiences

• Creating a content strategy that drives engagement and builds lasting customer relationships

Headlines: Webinars on content in tech is a co-marketing webinar series mastering the art of content in the tech. Curated by digital experts, Headlines presents an authentic narrative of forward-thinking brands and collaborative partners utilizing Contentful to overcome technical hurdles and deliver scalable digital experiences. This series aims to bring together industry leaders, experts, and innovators to discuss and share insights on digital transformation and its impact on businesses today.