Modern businesses are striving to create relevant, engaging, immersive, and useful content in hopes that these efforts will result in greater customer engagement. How can digital leaders support building such elevated digital experiences? The answer is simple: composable content. Composable content — and a platform that supports it — gives developers and creative storytellers alike the power to do what they do best and not only anticipate but react to, customer needs and opportunities as they arise. 

Contentful Composable Content Platform lays the groundwork for a composable content strategy, providing teams the autonomy to enrich each moment of our digital lives with better, more consistent content. As the scale and complexity of projects increase, Contentful extends to meet them — which you can see in action during our live webinar on June 8 at 11:00 a.m. PDT/ 2:00 p.m. EDT.  Key speakers include Liz Miller, VP & Principal Analyst with Constellation Research, and Justin Gonzalez, Global Head of Customer Empowerment at Square! 

Block is a global technology conglomerate with a focus on financial services. Its subsidiaries, including but not limited to Square, Cash App, and Spiral, offer tools that enable customers to engage in the economy and mobilize sellers to run — and grow — their businesses.

Constellation Research is a technology research and advisory firm based in Silicon Valley that provides strategic guidance to companies using the latest technologies to transform their businesses. Firm analysts draw on practical experience to deliver pragmatic advice to the CXOs leading those transformations. 

This event will deepen your understanding of composable solutions and the importance of brand storytelling to achieve the following:

• Enhance personalization - Find out which touch points your customers frequent and how to make each one as personalized and positive as possible.

• Ensure consistency - Learn why a uniform brand voice and messaging across channels and touch points should be a priority in your content strategy.

• Prioritize accessibility - Find out how to build content that’s accessible, and user-friendly for a diverse customer audience.

• Increase Engagement - Discover best practices for collecting customer feedback on experiences with your brand.