One thing that’s on the “to-do” list of every digital team: build a better customer experience – one that goes beyond encouraging a single connection, and ultimately inspires them to fall in love with your brand for a lifetime. The best way to get this done is by taking a page from those who’ve gone before you.

Grab a front-row seat for this all KFC panel featuring the experts behind the brand’s finger-lickin’ good digital experiences. It’s happening Thursday, Feb. 22 at 2 p.m. PST/5 p.m. EST.

What topics will the panelists get into? They’ll discuss the many ways businesses can drive business objectives through storytelling, including:

• How to unify and simplify global operations across multiple divisions and franchisees to ensure a consistent brand and message.

• How to leverage composable commerce to enhance personalization, promotional content, and manage loyalty programs to build stronger customer relationships.

• How to streamline and manage in-store and digital channel content from one place.

Headlines is Contentful’s co-marketing webinar series with a strong focus on content in tech. Curated by digital experts, Headlines presents authentic narratives on forward-thinking brands and collaborative partners that use Contentful to overcome technical hurdles and deliver scalable digital experiences.