If you want to provide a mature content platform, your organization must mature in a variety of disciplines simultaneously: content, technology, change management, and program management.

Each of these disciplines presents unique challenges and requires thoughtful consideration as you scale your content platform offering.

In this presentation, the team that runs Contentful at Atlassian will define their utopian vision for their content platform, the business value they aspire to unlock, and the distinct maturity models they are navigating on their journey to reach their goals.