For many of us, 2020 has been a year of pivots and rapid change. For leading brands around the world, 2020 has called for vast re-prioritization and re-calibration of digital strategy, not only to more quickly become digital-first, but also to move digital-fast.

In this keynote, Contentful’s CEO, Steve Sloan will talk about the new digital playbook for winning during this generational shift. Partway through, Jonatan Söderlind, product owner at IKEA, and Abhishek Kumar, consulting manager at Deloitte Digital, will join to share their stories from IKEA’s transformation journey.