About the event

We’re raising the bar for innovative and immersive events with Experience Tour Barcelona.

Building seamless digital experiences calls for a blend of personalization, technology, and creativity — just like making a cocktail. So we figured, why not host a cocktail-making challenge in tandem with Shoptalk Barcelona?

At this event, you'll learn:

  • Hands-on mixology challenge: Step behind the bar and learn to craft a signature cocktail.

  • Industry insights: Gain exclusive knowledge from experts pushing the boundaries of digital innovation and customer engagement.

  • Networking: Shake, stir, and connect with industry peers in one of the world’s most coveted cocktail bars.

Agenda:

  • Hands-on mixology challenge: Step behind the bar and learn to craft a signature cocktail.

  • Industry insights: Gain exclusive knowledge from experts pushing the boundaries of digital innovation and customer engagement — including Jägermeister which is leveraging Contentful to quickly spin up localized experiences. 

  • Networking: Shake, stir, and connect with industry peers in one of the world’s most coveted cocktail bars.

Register your interest today for this invite-only event is designed for marketing and digital leaders who are shaping the future of personalized experiences.

Spots are limited—sign up today!

Event details:

Where: Mudanzas Cocktail Bar


When: June 2, 2025


Time: 6:30 – 10 p.m. CET

Meet the panelists

irina botea

Irina Botea

Director, Product Marketing

Contentful

Susanne Wehr - Global team-lead websites & ecommerce, Jägermeister

Susanne Wehr

Global Teamlead Websites & Ecommerce

Jägermeister

Maren Gauß, Jägermeister

Maren Gauß

Product Manager, Global Websites and Ecommerce

Jägermeister

Charlie Bell, Senior Director of Solution Engineering EMEA, Contentful

Charlie Bell

Senior Director, Solution Engineering

Contentful

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