About the webinar

In today's dynamic business landscape, a strong brand is not just a logo or a tagline – it's an immersive storyworld that resonates with your audience on a profound level. We’ll draw on the insights and expertise of an expert panel of seasoned storytellers, marketing visionaries, and brand strategists to guide you through the art and science of crafting a brand narrative that transcends boundaries and fuels lasting connections.

Are you ready to revolutionize your corporation's branding strategy? Join us for our next installment of Headlines: Conversations on content, hosted by Contentful and featuring experts in the field on September 14, at 9 a.m. PST/ 12 p.m. EST, as we delve into the realm of building and using a brand storyworld. Contentful’s Nicole France moderates with special guests Jeff Gomez, CEO at Starlight Runner Entertainment, and Alan Berkson, founder at Intelligist Group. 

This event will deepen your understanding of how to build and use a brand storyworld to:

  • Promote your brand perception

  • Create desirable anticipation

  • Reinforce stakeholder status both within and outside your organization

  • Inoculate your brand against adverse events or news

  • Set the stage for engaging content

Meet the presenters

Jeff Gomez

Jeff Gomez

CEO, Starlight Runner

Alan Berkson

Alan Berkson

Founder, Intelligist Group

Nicole France Headshot

Nicole France

Chief Evangelist, Contentful

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