Digital experts in any company, brand or team can advocate for solving digital challenges by building solutions that change the way things are done.

DXperts in Action is a peer-to-peer virtual event series built for (and by) a community of digital experts. The series shares real stories from forward-thinking brands and partners on how they used Contentful to solve their technical challenges and deliver agile and scalable digital experiences.

Boretti offers a range of high-end, beautifully designed, and easy-to-use kitchen appliances inspired by Italy. In 2021, the brand approached leading digital agency Ask Phill with the ambition of launching a new platform capable of supporting its global expansion. The result was a headless platform where Contentful’s content management power complements Shopify Plus’s back-end structure and a mighty middleware solution.

During our upcoming DXperts event, these companies will share why a headless setup featuring Contentful and Shopify Plus was the only solution for a project focused on international scaling. They’ll also share the importance of:

• Flexible technology setups

• Aligning the customer journey to product experience

• Localization