How composable content is transforming digital experiences across industries

Featured case study: Ace & Tate

Challenge:

Ace & Tate struggled to scale its storytelling and preview content before publishing to support frequent and important campaign launches and new collections.

Solution:

• A composable content platform stores/structures content to scale.
• An easy-to-use editorial interface gives marketers autonomy.
• Integrations support A/B testing and personalization.

Results:

• 5 locales supported.
• 30+ unique campaigns launched in 8 months.
• 11 markets were served.

See more retail case studies or download our retail guide to composable content.

Featured case study: KFC

Challenge:

KFC struggled to support its global franchises with a user-friendly piece of technology that would support brand consistency and scaling as franchises uplevel their digital marketing efforts.

Solution:

• A unified, user-friendly content model shared by multiple markets: Australia, India, South Africa, Canada.
• Governance balances brand consistency with localized content (menus, promotions, etc.).

Results:

• 50% of sales are now digital.
• Increase in digital sales since before adopting Contentful.
• Increase in menu-to-cart conversion.

See more QSR case studies or download our quick serve restaurant guide to composable content.

Featured case study: Audible

Challenge:

Audible’s monolithic CMS required developer intervention to manage content, hindering creativity and collaboration amid a brand refresh.

Solution:

• A composable content platform creates a framework for consistency and repeatability.
• Extensibility features support, building more immersive digital features.
• A knowledge-base framework makes brand guidelines accessible, supporting consistency.

Results:

• 7 locales supported
• 20% increase in conversion rates
• 200K increase in organic blog visits
• 19 region-specific blogs launched
• 80% decrease in content production time

See more media and telecom case studies.

Featured case study: Milwaukee Bucks

Challenge:

The Milwaukee Bucks lacked an agile, scalable content solution to support new digital platforms — namely its app that provided information to fans about Deer District — its gameday remote-watching venue.

Solution:

• A headless content platform streamlines integrations.
• A low-code environment and content models to enhance productivity.
• Contentful Content Delivery API to reduce lag and downtime.

Results:

• 2.9 million app opens during the NBA playoffs with no lag/downtime.
• 106k engagements during the NBA finals in 2021.
• 392% increase in YOY site conversion from 2020 to 2021 (when it adopted Contentful).

See more sports and entertainment case studies.

Featured case study: DocuSign

Challenge:

DocuSign’s monolithic CMS didn’t offer all the capabilities teams needed to update and manage content, requiring them to build a work-around in an attempt to speed up content production and enable localization.

Solution:

• Streamlined workflows enable faster handoffs and publishing.
• An editor-friendly user interface empowers teams to update content without developer assistance.
• Localization presets support rapid roll out and expansion to new markets.

Results:

• Faster time to update web content. Before Contentful, it took two weeks, with Contentful, it takes just minutes.
• Fast and simple localization.

See more technology case studies.

Featured case study: BMW

Challenge:

BMW wanted to set a new digital standard within the automotive industry but lacked the technology and tooling to unify its brand across dealerships and connect with customers online.

Solution:

• A solution partner sped up migration with tech recommendations, a content audit, and content modeling support.
• Composable content, governance features, and a “fixed,” “flexible,” and “free” content model create a balance between consistency and flexibility.
• An easy-to-use, no-code platform encourages dealers to manage their content, lightening the workload for the larger BMW team.

Results:

• 44% increase in finance quote requests.
• 61% increase in “Contact us” submissions.
• 47% increase in test-drive bookings.

See more manufacturing and automotive case studies.

Featured case study: Breastcancer.org

Challenge:

Breastcancer.org struggled to find an easy-to-update, single source of truth to house and edit its dense library of medical information.

Solution:

• Structured content and references support consistency.
• Integrations streamline collaborative workflows.
• Localization features speed up translation.
• UI customizations improve the editorial experience.

Results:

• 194 million site visitors.
• 1,300+ articles stored in one place.
• 50% faster translations.

See more healthcare case studies.

This is the last chapter of our Composable Content guide, but we hope it’s just the beginning of your composable content journey.

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