While there are plenty of valuable blogs, reports, and other resources on personalization, there's more to it than written content. In recent years, personalization podcasts have become a valuable resource of tips, strategies, best practices, and actionable advice from industry experts and marketing leaders.

Whether you're a marketer looking to better connect with your audience or exploring the latest tools and strategies in the digital customer experience, there are plenty of insightful personalization podcasts for you to explore. We've curated a list of our favorite podcast episodes to equip you with insights and ideas that you can apply to your business.

The episodes feature interviews with experts from various companies and industries to help you understand how personalization works, what benefits it can bring to your business, the state of personalization in 2025, and more.

1. Personalization success takes technology and know-how

Andy‌ Kaiser, CEO and Co-Founder of Ninetailed, ‌sees‌ ‌two‌ ‌things‌ ‌that‌ ‌marketers‌ ‌need‌ ‌when ‌dialing ‌in‌ ‌personalization for‌ ‌their‌ ‌users‌ and‌ ‌brands: ‌the right technology and‌ knowledge.‌ ‌

In this episode, Andy joins Alex Belding, host of The Headless Marketing Show, for a discussion on what it takes to succeed with personalization at scale.

They discuss the challenges of attempting to personalize legacy tools and outdated technology, as well as the advantages of embracing modern technologies such as headless CMS. They also speak to the importance of respecting the end user and how marketers should view personalization as a tool that improves the user's or customer's experience, not something that just gives the appearance of spying on them. "No one wants to be creepy," Andy said.

Listen for more insights from Ninetailed's co-founder on what it takes to run successful personalization campaigns and how to excel while respecting customer privacy.

Listen to the full episode on Apple Podcasts

2. How personalized marketing drives company growth and value

Dave Edelman is a marketing professor at Harvard, expert on digital transformation, and advisor to top executives on AI and personalization. In this episode, he joins host Alan Hart for a discussion on how personalized marketing can drive growth and value for companies.

They dive into the five promises of personalization, explore how effective personalization can transform brand and value proposition, and discuss the key conditions necessary for personalized marketing. They also cover how AI can enhance personalization, as well as strategies for building trust with your audience — a key component of a successful and sustainable personalization strategy.

Listen to the full episode on Spotify

3. Using content to create personalized shopping journeys

The Consumer Packaged Goods (CPG) landscape has accelerated rapidly over the past few years, and many companies are struggling to keep up with customer expectations. 

On this episode of the CPG Guys Podcast, the hosts speak with Yann Gautier from VML and Nicole France from Contentful about personalized shopping journeys. They discuss the growing role of content in creating engaging customer experiences and how AI makes scaling personalized messages more efficient. Listen for more insights on:

• The evolution of content and communication. 

• How companies leverage AI at scale. 

• What makes engaging content and how to create it.

• How Contentful (now with Ninetailed) can help.

Listen to the full episode on Spotify | Read the recap on the Contentful Blog

4. An expert’s guide to successful marketing personalization

Tyler Lessard, VP Marketing at Vidyard, joins hosts Randy Frisch and Anna Hrach of The Content Experience Show to share insights on the right way to approach marketing personalization.

Listen to the full episode to learn about the most common personalization challenges, strategies for relationship building, the opportunity of alternate content formats, insights from Vidyard's experiments, and more. The discussion covers:

• Why over-digitization can hinder authentic relationship building. 

• The most common challenges in marketing personalization. 

• Why basic personalization strategies no longer meet customer expectations. 

• Examples of Vidyard's personalization approach. 

• When to focus on education versus showcasing brand personality. 

• Strategies for successful one-to-one video marketing.

Listen to the full episode on The Content Experience website

5. The power of AI in leadership: Driving efficiency and personalization

In the 400th episode of The Modern Customer Podcast, host Blake Morgan speaks with Henrik Werdlin, co-founder of Bark, about AI's role in leadership, customer experience, and personalization.

Werdlin explains how AI can drive innovation, efficiency, and connection by helping build personalized customer relationships and empowering leaders. He emphasizes that organizations should view AI adoption as a way to free employees for more strategic, customer-focused work — including personalization.

He discusses a concept he calls "relationship capital." While AI can help scale services, it complements rather than replaces human connection. Instead, it enhances personalized interactions, allowing businesses to build deeper, lasting relationships with customers.

The insights on this episode serve as a reminder that, while AI is a powerful tool, it’s the ability for marketers to build relationships and understand customers that will always drive long-term success.

Listen to the full episode on Spotify

6. The power of personalization in the age of AI

In this episode of TED Business, host Modupe Akinola invites personalization pioneer and Marketing Leader at BCG Mark Abraham for a discussion on personalization's role in the AI era.

The two discuss why consumers dislike mass marketing and its drawbacks — flooded inboxes and irrelevant ads — and how companies can improve. Abraham shares key insights:

• "Companies should compete for consumer attention based on their customer insights, at a speed enabled by AI and technology," Abraham said.

• "Unlike customization, true personalization focuses on experiences. It's when a brand applies learning from one experience to make the next one better, faster, cheaper, or more convenient."

• He also explains his personalization index that uses a "personalization score" to help companies evaluate their efforts.

Listen to the full episode on Apple Podcasts

7. The five-part framework for using AI to drive growth

On another episode of The Modern Customer Podcast, host Blake Morgan shares expertise from two seasoned guests who were previously featured on this list.

Blake and David Edelman discuss David’s five-part framework for using AI to drive growth from his book, "Personalized: Customer Strategy in the Age of AI," which was co-authored with Mark Abraham. Their conversation covers:

• How companies can leverage AI to drive meaningful growth and create lasting customer loyalty.

• How AI can empower customers, enable perfectly timed interactions, and support every stage of a growth-focused CX strategy.

• Key challenges in ensuring that AI-driven CX builds trust and protects brand integrity.

• The importance of human oversight and avoiding intrusive interactions.

Listen to the full episode on Spotify

8. Personalized content delivery and customer lifetime value

Today’s customers have higher expectations of the brands they interact with: they’re tired of mass marketing and only want to engage with brands that offer hyper-relevant, personalized experiences. 

On this episode of the The Agile Brand podcast, host Greg Kihlstrom speaks with John Thomas, Chief Strategy Officer, Relay Network, about how personalized content delivery helps brands create valuable, lasting customer relationships.

A great quote from the episode: “The content strategies companies use should feel more like a series of chats on the couch and a little less episodic or campaign-based that feels like ‘this person is trying to convert me.’”

Listen to the full episode on Spotify

9. The importance of a personalized customer experience

Steve Walker, host of The CX Leader Podcast, welcomes Shane Murphy Reuter from Intercom to discuss the importance of personalizing customer experiences.

Thanks to modern tech stacks, instant access to customer data, and larger budgets for both marketing and customer experience, CX professionals have many tools at their disposal. However, few are as effective as the ability to tailor content to individual customers and instantly adjust according to their preferences.

While the importance of personalization cannot be overstated, one question is top of mind for both marketing and CX professionals:

How do you develop the relationships required to deliver personalized experiences that differentiates your company from the rest?

The duo dive into the specifics of customer experience personalization in an effort to find the answer.

Listen to the full episode on Apple Podcasts

10. How Bank of America provides personalized digital service to 55 million clients

Today’s customers demand personalized and convenient digital solutions from every brand they interact with. Delivering these experiences at scale has proven to be a major challenge for large brands.

Bank of America leads in digital banking by providing unique experiences to its 55 million digital clients. How do they accomplish this?

In this episode of The Modern Customer Podcast, host Blake Morgan speaks with Ashley Ross, SVP of Consumer and Small Business Client Care Executive, about Bank of America's approach. Here's an overview:

1. The bank surveys clients in real-time right after their interactions (online, in-person, or by phone).

2. That data is sent back to the teams that manage each product to monitor how customers use them.

3. The feedback provides a view of the customer journey to highlight opportunities to grow and refine.

This episode focuses less on personalization software and more on personalization’s broader importance, as Ross explains:

"Instead of viewing a single customer journey that applies to everyone, brands should examine the complete experience for each person based on their feedback and usage data," Ross said.

Listen to the full episode on Apple Podcasts

Bottom line

These insightful podcast episodes showcase how industry leaders are leveraging personalization to transform customer experiences and drive business growth. From AI-powered solutions to privacy-first strategies, the discussions provide helpful tips and practical approaches for driving effective personalization at scale. 

Ready to put these insights into action? Book a demo with Contentful to learn how our platform can help you deliver tailored experiences that resonate with your audience.

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