The 5 Marketing Love Languages — what’s yours?

Contentful loves marketers. We know you put your heart into each and every experience you deliver to your customers. And just like in matters of the heart, your unique strengths and traits help you do your job.

We're marketers too — we lose sleep thinking about the same pain points and challenges you face. “How do I launch experiences that are valuable and consistent?” “How do we fold AI and personalization into our strategy?”

We all know the importance of understanding our loved ones’ love language to connect with them better, and marketers are no different. Now, we have our own love language to help us connect better with our colleagues and our customers.

We hope you see yourself (or someone you know) in one of our Five Marketing Love Languages.

1. Quality Time

Some people speed through life just for the thrill — but the mavericks know that moving fast isn’t just fun: it’s your strategic advantage. The more agile and fast you are, the more likely you are to capitalize on key trends in the market, respond to budding competitive threats, or ride the coattails of a cultural moment. If this sounds like you, then congratulations — your Marketing Love Language is Quality Time (because nothing says “I care” like hitting deadlines and crushing goals).

If your Marketing Love Language is Quality Time: See how athletic apparel retailer, On, gained more quality time by increasing speed when it empowered Sales, Marketing, Copy, and Product teams to create content once and publish it in multiple spaces, saving time and increasing consistency.  

2. Words of Affirmation

“You’re the best!” “Your design for this asset brought the whole campaign to life!” “Your confidence made all the difference in that presentation!” For some, finding the right turn of phrase isn't just a nice-to-have — it's everything. It’s what makes a good campaign truly great. Think: Nike's “Just Do It” or Toyota's ”Let's Go Places.” We know plenty of marketers fall into this category. This kind of marketer can wield the power of words to inspire, persuade, and turn a “maybe” into a “heck, yes!”

If your Marketing Love Language is Words of Affirmation, tell your marketing team how much you trust them by setting up the right tools and workflows to create and deliver experiences autonomously — the “thank yous” you’ll hear from technical teams in return for clearing their cues of production requests will feel pretty great too!

If your Marketing Love Language is Words of Affirmation: Check out “The Marketer's Guide to Composable Content” and learn how to put the right guardrails and workflows in place so marketers can work independently, and stay on brand while connecting with customers in an authentic voice.

3. Touch

There’s just something about a personal touch that changes an experience from “meh” to “mind-blowing.” Marketers who like to put their own unique touch on everything they do understand that nothing makes a customer feel more special than an experience that feels like it was tailor-made just for them. If your Marketing Love Language is Touch, you’re probably always looking for ways to add that extra flair. And chances are, you want to create those 1:1 tailored digital experiences — without blowing your budget or losing your marbles.

If your Marketing Love Language is Touch: Read about how you can put a personal touch on every experience you deliver while driving engagement and conversions.

4. Gifts

Treat yourself. Treat your friends! Treat your neighborhood letter carrier, for that matter. Some people show their love or mark almost any occasion with a thoughtful gift. And nothing beats receiving a gift that proves the giver really “gets you.” If your Marketing Love Language is Gifts, you may be a bold marketer looking for ways to wow your audience. And you're not afraid to try something new and daring to make that happen. You may even be considering how to use AI to bring the best possible customer experience to life. Why? Because you and your imagination are always 10,000 steps ahead of the curve.

If your Marketing Love Language is Gifts: Learn how you can start incorporating AI to streamline marketing workflows, so you can flex your creative muscles to surprise and delight your customers.

5. Acts of Service

“Show don’t tell” is a common refrain for many marketers. And what better way to show you care than by rolling up your sleeves to pitch in? Whether it’s wrapping up a last-minute project, taking something off a teammate’s plate, or going the extra mile to make a customer feel special, you know actions speak louder than words. Or, as Kahlil Gibran put it, “Work is love made visible.” If your Marketing Love Language is Acts of Service, you're all about making life easier for the people in your orbit. That might mean finding simple ways to keep your brand experience consistent everywhere or figuring out a smarter, more modular way to get the job done.

If your Marketing Love Language is Acts of Service: Read about how KFC delivers finger-lickin’ good experiences across all of its digital channels by using Contentful to set up a framework to keep global content consistent, while giving regional teams the flexibility to serve customers content with a local flair.

XOXO

There are a million ways to show you care, and what matters most is that you do it in your own unique way. There are almost as many different ways to deliver great and consistent brand experiences to customers, and naturally, you and your team will bring your own thoughts, flair, and je ne sais quoi to that as well. At Contentful, we consider ourselves your biggest fans all year long, and are eager to support your journey. Learn more at our Marketer Love Resource Hub.

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