Launching the Contentful feature library for SAP Composable Storefront

Back in December, I shared the early stages of a project that had the potential to shift how SAP Commerce Cloud customers think about content management: a feature library designed to bridge Contentful’s powerful headless CMS with SAP’s Composable Storefront. You can read all about it here.

At the time, we were still laying the foundation. The vision was there, the architecture was forming, and our objectives were clear. Today, I’m proud to share that the project is no longer a concept — it’s a product. Version 1 of the Contentful feature library is now live and available on GitHub.

For SAP customers looking to modernize their content workflows and give editors the flexibility they deserve, this is a big step forward.

Why we built it

Let’s rewind for a moment. Why take this on?

SAP Commerce Cloud’s Composable Storefront is a flexible, modern frontend framework that allows businesses to build performant, scalable storefronts tailored to their needs. But when it comes to content management, many SAP customers are still tied to SmartEdit — a legacy tool that, while functional, doesn’t offer the agility and editorial experience many teams now expect.

Contentful, on the other hand, is built for the modern web. It’s API-first, cloud-native, and focused on giving content teams autonomy. We knew that by combining SAP’s composability with Contentful’s editorial experience, we could unlock something powerful.

But the key was frictionless integration. We didn’t want to ask developers to rebuild their entire storefront. We didn’t want to require editors to compromise on usability. And we definitely didn’t want to create another half-baked middleware layer that caused more problems than it solved.

Instead, we set out to build a first-class integration that felt native on both ends — SAP and Contentful.

From a high-level perspective, the architecture changes from this:

From this:

To this:

Images based on a design by SAP, CRM and CX Blogs by SAP, Architecture of Spartacus & How To add a feature

Laying the technical foundation

Following SAP’s recommended integration patterns, we architected a custom connector that serves as the backbone of the feature library. This connector is bundled with everything needed to get started: supporting classes, functions, configurations — all designed to drop neatly into any SAP Composable Storefront implementation.

The result is a modular, composable feature library that requires minimal setup. Simply add the library folder to your app structure, configure a few settings, and you’re live.

From a developer’s standpoint, the value is immediate: fewer workarounds, less duplication, and no need to create bespoke APIs or services. From an editor’s perspective, it’s even better: a modern, intuitive UI that finally makes it fun to work on storefront content.

Contentful features, fully integrated

Here’s what you get out of the box with the Contentful feature library:

• Live Preview: See exactly how content updates affect the page in real-time.

• Inspector Mode: Quickly navigate between components on the page and the corresponding entries in Contentful.

• Live Updates: Instant changes without needing to refresh or redeploy.

• Slot-based Editing: Add and arrange content within predefined page slots — just drag, drop, and reorder.

• Reusable Content: Content items aren’t locked to specific pages, making them easy to reuse across campaigns, channels, and locales.

We also made sure that the experience reflects how editors already think about content. Instead of asking them to manage entire pages, we allow them to focus on content modules — headers, footers, CTAs, product recommendations — that can be reused, reconfigured, and redeployed as needed.

This isn’t just SmartEdit with a facelift. It’s a fundamentally better editorial model.

A rich content model, right out of the box

Originally, we scoped the import script to handle 12 content types and 20 sample content items. But as often happens on the best projects, we over delivered.

Version 1 ships with:

• 25 content types

• 300+ sample content items

• A CMS Page content type supporting 20 SAP page templates

• Integration support for 23 SAP Composable Storefront modules, including both B2C and B2B features

These modules include everything from Assisted Services and ASM Customer 360, to Checkout Replenishment, Saved Cart, Organization Admin, Store Finder, Product Variants, and more.

By aligning closely with SAP’s own Power Tools demo storefront, we ensured compatibility and relevance — making it easy to drop in sample content, experiment, and customize from a solid foundation.

Designed for real-world teams

One of the most rewarding outcomes of this project is how well it maps to real-world workflows. During development, we engaged with teams who live and breathe SAP — from implementation consultants to content strategists to dev leads. Their feedback helped shape everything from field structure to content type hierarchy to preview behavior.

The result is a tool that works not just in theory, but in practice.

For content teams, the benefit is immediate. No more juggling disconnected systems or rigid templates. Just structured content, real-time preview, and intuitive controls.

For developers, the integration offers a robust but lightweight architecture that plays nicely with SAP’s core patterns. There’s no vendor lock-in, no black-box magic. Just open, extensible code that fits naturally into your existing storefront.

Ready to dive in?

If you’ve been waiting for a better way to manage storefront content in SAP Commerce Cloud, this is your moment. The Contentful feature library is available now, with everything you need to get started:

• 📦 Contentful Feature Library on GitHub

• 📖 SAP Composable Storefront & Contentful Integration Wiki

• 🚀 Pre-integrated SAP Storefront Example

Whether you're exploring a proof of concept or ready to go live, this library gives you the tools to move fast, without cutting corners.

A final thanks

A huge shoutout to Armin Hutzler, Vladimir Baumgartner, and Kevin Gruber from Netconomy. Their technical insight and passion were instrumental in getting this project across the finish line. Collaborating with them was a highlight of the entire process, and I hope we get the chance to work together again soon.

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