Composable architecture and AI are transforming how businesses create and deliver digital experiences. Using Contentful, organizations can manage their content in one place and seamlessly publish it across any channel. Seamless integration with Ninetailed opens up even more possibilities with the added ability to segment, personalize, and optimize content to the needs of the audience. 

Though Ninetailed was only recently acquired by Contentful, the two companies have long shared a vision: to empower businesses to deliver exceptional, personalized experiences at scale.

Here are seven ways the interconnectivity between Contentful and Ninetailed can enhance your ability to deliver meaningful, personalized experiences across every touchpoint. These approaches offer unparalleled flexibility, scalability, and customization, resulting in exceptional digital experiences for your customers.

1. Your content, personalized 

With Contentful, marketers can easily build, edit, and publish flexible content that caters to multiple audiences. But with Ninetailed’s native integration, they can further personalize that content to truly resonate with audience segments.

For example, you can set up your website to automatically present visitors with the content and experiences your team has designed specifically for each individual visitor, based on demographics, past behavior, paid campaigns, purchase history, or any other preferred segments.

Shifting from a “one-size-fits-most” approach to deeply personalized content will boost engagement and increase conversions.

With the ability to personalize your content in alignment with your audience needs in real time, each interaction will feel personal and relevant. This level of personalization is not just a luxury. It’s a necessity, and Ninetailed now makes it accessible and scalable directly from your CMS.

When an SaaS product gains traction in the market, how do you personalize messaging to both startups and enterprises? See how Personio did it with Nintailed and Contentful.

2. Easily track performance and make adjustments

No more switching between multiple analytics dashboards, manually generating reports, or relying on third-party tracking to see how your content, experiments, or personalized experiences are performing. Ninetailed provides analytics and reporting capabilities directly within Contentful, allowing you to track the success of your personalization efforts in real time. 

With this information, your team can quickly analyze performance, determine what works best, and make adjustments to your segments, content, and experiences for a better user experience.

The analytics within Contentful and Ninetailed streamlines the process, enabling quicker iterations and more impactful personalized experiences.

3. One workflow, many functions

We’ve all experienced technology bloat. As your company scales, you’re faced with a growing number of tools to help manage your day-to-day. In fact, as of 2022, organizations use an average of 130 SaaS applications in their operations, according to Statista. When you’re forced to manage content creation, personalization, A/B testing, and analytics from disparate applications, it’s only a matter of time until you experience data errors, fragmented workflows, and lower productivity.

With the capabilities of Ninetailed closely intertwined with Contentful, everything you need to generate more revenue from your content comes in one single platform. You can build, manage, and scale personalized experiences directly from the Contentful® Composable Content Platform, eliminating the need for multiple apps or data transfers.

This unified approach doesn’t just save time — it eliminates duplicate data, content, and workflows. This results in enhanced collaboration across teams, reduced risk of errors, and greater productivity within and across teams.

And the best part is, businesses already using Contentful can start personalizing content almost immediately. Whether you’re a fast-scaling startup or an established enterprise, you can get started with personalization right out of the box.

4. AI-native omnichannel distribution

Customers interact with brands across multiple platforms — websites, mobile apps, email, and more. The Contentful® Composable Content Platform enables businesses to manage content in one place and publish that content across any and all digital channels. This saves both time and resources, but most importantly, creates a consistent omnichannel customer experience, which is a top priority for customers when making purchasing decisions.

Together with Ninetailed’s AI-native personalization, brands can deliver a consistent, personalized experience across all touchpoints. So, whether your customer interacts with your brand through a mobile app, website, or even a smart TV, they’ll receive relevant content that feels uniquely crafted for them.

5. Fast time to value

When it comes to software, users want to get onboarded ASAP so they can see results right away. The power of Contentful and Ninetailed together delivers just that. 

With seamless integration with Ninetailed, including quick-start implementation via SDKs, and, once the implementation is completed, no developer dependency for segmentation, personalization, or A/B testing, the barrier to entry has never been lower. Brands can get up and running quickly, implement personalized experiences in a snap, and start seeing results right away. 

Going a step further, Ninetailed’s AI suggestions analyze your data and content and create ready-to-use segments and experiments in real time, without the need for development work of complex data analysis. 

6. Peak performance means no performance issues

There’s nothing more frustrating than a tool that doesn't work like you expect.

Unlike many other platforms, Ninetailed and Contentful are both built on the most modern and composable technology and are integrated via SDKs, not script tags. This provides a superior user experience devoid of any flickering effect. This disruptive phenomenon, often seen as a brief display of an alternate page version before the intended one loads, is entirely eradicated with our advanced technology.

By eliminating these visual discrepancies, your users are presented with a seamless and consistent interface from the moment they land on your site.

7. No more relying on developers 

One of the greatest advantages of Ninetailed’s personalization platform is the way it empowers marketers. Imagine this: no more dependency on developers or data teams. 

With the combined capabilities of Ninetailed and Contentful, marketers can create, publish, and analyze personalized experiences independently — without the need for a developer. The no-code environment empowers teams to execute personalized experiences and experiments with full autonomy, freeing developers to focus on other priorities.

Plus, you don’t have to spend extra time figuring out new workflows or learning how to use other tools to manage. Creating personalized experiences is as simple as adding a content entry in Contentful.

Using Contentful and Ninetailed, Ruggable is a prime example of how to evolve a digital storefront to attract new customers, enter more markets, and expand its offerings.

Contentful and Ninetailed for the win

The acquisition of Ninetailed by Contentful marks a significant milestone in the evolution of personalization and content management. Together, these platforms empower businesses to not only deliver tailored content, but elevate their digital experiences with AI-native personalization — all within a unified workflow. 

Click here to learn more about how companies are using Ninetailed by Contentful to provide personalized digital experiences across channels.

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