Contentful achieves AWS Consumer Goods Competency

The Contentful® Composable Content Platform recognized for enabling brands to deliver impactful experiences at scale.

We are delighted to announce that we have achieved the Amazon Web Services (AWS) Consumer Goods Competency. 

This designation acknowledges AWS Partner’s expertise in delivering validated purpose-built solutions that help consumer goods brands overcome operational challenges within the industry. 

In achieving the AWS Consumer Goods Competency, Contentful has distinguished itself as a provider that has demonstrated technical proficiency and proven customer success. This competency showcases our ability to support customers in reinventing how they develop, manufacture, distribute, and market their products to manage changing consumer demands and heightened competition. 

Today’s complex, digital-first marketplace can be challenging, yet we are proud to leverage the agility, breadth of services, and pace of innovation that AWS provides to help our customers, like ALDO, Ruggable, Bang & Olufsen, and many others, build innovative, content-rich digital solutions.

The ALDO Group, for example, implemented Contentful to manage UI elements across its three brands, including landing pages, promotion banners and tiles, and copy. For large launches and initiatives, the marketing team can prepare content ahead of time and not worry about potential bugs or blockers related to the CMS. This has saved both their marketing and technical teams’ time, allowing developers to focus on more high-value initiatives. 

As brands harness the cloud to innovate and lean into digital transformation, they are increasingly searching for partners with services and solutions that are purpose-built to meet their needs. 

By leveraging our deep knowledge of the industry and proven AWS solutions, Contentful has empowered customers worldwide to streamline their operating models and achieve greater efficiency at scale.

The Contentful® Composable Content Platform, powered by AWS, makes it faster and easier for brands to build and deliver impactful experiences across all digital channels. Entire digital teams — including marketers, designers, and content creators — can collaborate, experiment, and iterate more effectively while ensuring content accuracy and brand consistency. 

With Contentful available through AWS Marketplace, customers can efficiently create and manage content across their digital platforms, further streamlining workflows and optimizing costs. This integration enables digital teams to enhance overall efficiency and value for organizations. 

"Contentful unblocks our team. We don't have to spend time setting things up in Contentful, other teams can manage it and are empowered to do so. Instead, we can spend our time improving the site experience, improving the overall conversion of different pages.” Daniel Graupensperger, Associate Director of Product Management, Ruggable.

AWS Specializations, including AWS Competencies, help customers find a short list of trusted cloud technology partners with diverse expertise whose knowledge, services, and solutions have been extensively validated by AWS. The AWS Competency Program identifies partners with demonstrated technical expertise and proven customer success in specific sectors. These AWS Partners have passed a rigorous technical validation, specific to the Consumer Goods industry, rooted in the AWS Well-Architected Framework for designing, building, and operating reliable, secure, and efficient solutions in the cloud.

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