From creation to optimization: Automate your content process with new AI innovations from Contentful

Content creation just got smarter, faster, and more impactful. 

We're thrilled to announce Contentful's latest innovation, AI Actions — a new product module designed to streamline content management and supercharge your content workflows with the power of generative AI. 

Imagine a content management experience so intuitive you barely notice it’s powered by AI. Embedded within Contentful, AI Actions delivers localized publishing and automated workflows designed to tackle your most complex challenges. Plus, it seamlessly connects with the rest of the platform, ensuring your teams stay focused on what matters most: creating great content.

What makes AI Actions unique is its customizability. Whether you're leveraging our pre-built templates from partners like AKQA and AWS, or designing entirely new ones, AI Actions adapts to your needs. And for those looking to push beyond conventional limits, we’ve introduced flexibility to bring your own large language model, creating a solution that’s as versatile as it is cutting edge.

But it doesn’t stop there. With AI Actions, your content gains sharper context. By utilizing Variables, you can harness your existing Contentful content, ensuring your AI-driven outputs align with your brand’s tone and goals. Plus, with External References, you can enrich your outputs with third-party content like product information from Shopify for deeper relevance.

Contextual AI: Use your content as a context for your AI Actions

When it comes to creating powerful, precise content, context is everything. 

This is where Contentful’s AI Actions truly shine, thanks to its Variables. These dynamic elements make your AI Actions contextually aware, turning every output into a tailored and relevant piece that aligns with your needs, goals, and context.

Variables allow you to incorporate real-time context into your AI workflows, making them both flexible and responsive. Whether you're adjusting translations, crafting audience-specific messaging, or ensuring consistency with your brand’s tone, Variables put the control in your hands.

Here’s a quick overview of the types of Variables and how each can elevate your content:

For example, imagine you're using AI Actions for a translation project. You can define a Locale Variable to ensure that culturally specific terms remain intact while localizing the rest of the text. Similarly, External References allow you to pull content from external resources to add precision and relevance to your outputs.

Another great use case is brand consistency. Using Text Variable, you can ensure that specific industry terms or brand phrases are included consistently across all your content, keeping everything aligned with your corporate voice and style.

External References for consistent accuracy

The ability to incorporate content from outside Contentful sets AI Actions apart. With External References, you can integrate up-to-date content from other systems, ensuring your AI outputs are always informed by the most relevant information. Whether you're enriching product descriptions or creating new banners for specific campaigns, External References give your content a competitive edge.

With Variables guiding your AI-powered workflows, every action feels intentional, contextual, and tailored. They don’t just enhance your content; they transform the way your team works, enabling you to achieve higher accuracy and more impactful messaging. 

“Contentful is the heart of our health-care professionals portal at Biogen. We were lucky enough to start testing AI Actions — specifically for translation — early, and this has been a small revolution within the revolution as we are now able to localize, clone, and translate a web page from one language to another in a matter of minutes vs. days previously. We look forward to even more efficiency as we go deeper with translation and take advantage of other features like SEO optimization and copy review."

Arthur Allard, Customer Solutions Manager, Biogen.

Create, translate, optimize your content with AI Actions

Whether you're targeting global audiences with different languages, climbing search engine rankings, or crafting impactful communication, AI Actions offers templates that make these goals accessible and effortless.

Translate for global audiences

Reaching beyond borders has never been simpler. With our AI Actions Translate template, you can localize your content at both field and entry levels. 

Translate blog posts, product descriptions, or marketing materials into multiple languages with just a few clicks. And, thanks to contextual Variables, you can exclude specific terms from being translated to preserve brand voice and cultural relevance. From simplifying product listings for international markets to tailoring newsletters for global readers, AI Actions ensures your content resonates everywhere.

Optimize for SEO rankings

Shaping your content to be search-engine friendly is critical for visibility. AI Actions is here to help you with pre-built templates for:

• Blog post creation

• How-to guide creation

• FAQ generation

• Image to alt text generation

• SEO keyword optimization

For example, the SEO Keyword Optimization template helps you enrich your blog posts, pages, and product descriptions with keywords that boost performance. AI Actions ensures that keywords are used strategically and naturally, maximizing search engine visibility without sacrificing readability.

Building on the power of keyword optimization, AI Actions extends its SEO capabilities to visual content, recognizing that visual assets are not only key to engaging audiences but also play a significant role in accessibility and SEO.

The Image to Alt Text Generation template automatically transforms image details into meaningful, optimized alt text. This ensures compliance, improves rankings, and enhances user accessibility, all without extra effort.

Perfect your content with grammar and spelling checks

Errors can reduce the impact of even the most compelling content. With AI Actions, grammar and spelling mistakes are a thing of the past. 

The dedicated Grammar and Spelling Correction template reviews your content with precision, ensuring clarity and professionalism. Whether you’re finalizing a press release or refining a newsletter, AI Actions works as your built-in content editor, catching small errors before they become big distractions.

Tailored to your needs

Every business has unique requirements, and AI Actions adapts to meet them. Users can extend these templates or build entirely custom ones to cater to their specific workflows and goals. This flexibility ensures that no matter the challenge, AI Actions can be configured to fit your exact needs.

Automate your AI Actions with Workflow Automation

This powerful new feature allows you to attach AI Actions directly to workflow steps, automating tasks and driving efficiency to new heights. Once an AI Action is triggered and completed, the connected workflow step progresses automatically, eliminating the need for manual intervention and saving valuable time.

The integration of AI Actions into workflows marks a significant step toward scaling automation and enhancing functionality within the platform. 

The benefits are easy to recognize. Automation accelerates task completion, reducing repetitive processes and freeing your team to focus on creative and strategic priorities — while keeping human interaction in the loop. With quicker workflows, you can bring content to market faster, meeting audience needs and maintaining a competitive edge.

To learn more about these exciting features and pricing, please consult the AI Actions documentation here. And don't forget to save your spot for our forthcoming webinar, Automate and scale content workflows with AI actions.

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