Celebrating excellence: Meet the 2025 Partner of the Year Award recipients

Delivering personalized content that resonates is central to the customer experience. As marketers work to stay ahead of their competitors, unlocking the power of their digital content to deliver exceptional, trusted experiences at scale is key.

This is why we launched the Contentful Partner Program to help brands connect their organization with everything necessary to build, launch, and deliver high-quality, impactful digital experiences at scale while achieving outstanding customer satisfaction along the way.

In the third of our Partner of the Year Awards, we’re delighted to recognize program members who have gone above and beyond to drive exceptional growth. Their unparalleled commitment and expertise with the Contentful Platform have led to first-class customer satisfaction and go-live success over the past twelve months.

The awards recognize Global Partner of the Year, Americas Partner of the Year, EMEA Partner of the Year, APAC Partner of the Year, and Technology Partner of the Year. Each recognition is based on the level of business impact and a commitment to helping customers meet their growth objectives.

Without further ado, let’s learn more about this year’s recipients! 

Global Partner of the Year: WPP

WPP's superpower is combining creativity, data, and technology to build better futures for people, the planet, clients, and communities. Their commitment to this mission is why the global creative transformation company has earned this year's Global Partner of the Year award. 

Making the jump from traditional tech stacks takes the right technology, implemented by the right team. Coupling WPP’s capabilities with Contentful’s best-in-breed content platform has helped brands deliver composable, inclusive, and accessible storytelling to drive growth and maximize content-driven experiences.

We're grateful to work with WPP as we share an ambition to deliver the future of composable storytelling, investing in AI and innovations to help brands drive growth and maximize accessible, content-driven experiences.

Learn more about our partnership with WPP here. 

"As our Global Partner of the Year, WPP continues to demonstrate their exceptional abilities by pushing the boundaries of innovation and delivering transformative digital experiences for our joint clients. Through their strategic use of Contentful's API-first platform, WPP has empowered businesses to adapt and thrive in a rapidly evolving digital world. This recognition is a reflection of their profound expertise, bold vision, and unwavering commitment to excellence in all their initiatives."

Chris Penfold, SVP, Sales, EMEA, Contentful.

Americas Partner of the Year: Accenture

Accenture is known around the world for helping businesses, governments, and other organizations build their digital core to drive connections and services with the power of creativity. Their commitment to revolutionizing brand engagement to optimize operations, accelerate revenue growth, and enhance citizens’ services is why Accenture has earned our Americas Partner of the Year recognition.

Through our partnership, we’ve combined our content platform with Accenture’s industry-focused services and capabilities. This helps to close the gap between brand promise and customer experience. As a result, we’ve helped brands such as BMW, Mailchimp, and TELUS bridge creativity and use composable solutions that meet the mission-critical business needs of today and into the future. 

Learn more about our partnership with Accenture here.

“I’m excited to announce Accenture as the recipient of our Americas Partner of the Year award, with special recognition to Scott Sanel, Theresa Reed, and the many others at Accenture who are dedicated to advancing modern architecture for our shared clients. The Accenture team continues to show their commitment to driving go-to-market strategies, joint solutions, and offerings that significantly impact business challenges our mutual customers face."

Dean Holmes, Director, Alliances Americas, ANZ and LATAM, Contentful.

EMEA Partner of the Year: Valtech

Valtech is elevating digital strategy to new heights. The global experience innovation company is helping customers unlock new channels of revenue and opportunity through omnichannel strategy, differentiated platforms, performance optimization, the latest CRM tools, and experience management. As our EMEA Partner of the Year recipient, Valtech empowers brands to transform every aspect of their business, enabling them to respond to ever-increasing expectations.

When brands choose our platform and Valtech to support their business transformation goals, they know they’re getting trusted solutions and industry experts. Valtech's suite of commerce accelerators integrates with our content platform, offering a seamless customer journey and heightening the digital shopping experience for customers. Together, we’ve helped brands break through silos quickly, redefine success, and maximize exponential business value today and into the future.

Learn more about our partnership with Valtech here.

"We are delighted to recognize Valtech as our EMEA Partner of the Year! Their commitment to exceptional digital experiences, Contentful, and the composable approach has greatly benefited our shared customers. Valtech’s expertise and innovation make them a true leader in the digital space, and we look forward to achieving more together in the future."

Kristin Montag Brown, Director, Channels & Alliances EMEA, Contentful.

APAC Partner of the Year: AKQA ANZ

AKQA is a recognized pioneer in innovation and experience design, creating intuitive, aesthetic, interactive ideas that capture the imagination and deliver impressive returns for its clients. The design agency’s creative and strategic excellence is why AKQA’s Australia/New Zealand team has earned this year’s APAC Partner of the Year award. 

Offering composable convenience at every turn, AKQA believes in the imaginative application of art and science to cultivate beautiful ideas, products, services, and spaces. We appreciate our partnership with AKQA, offering expert advice and implementation support for brands to increase speed-to-market, empower teams with the flexibility to build innovative composable solutions, and scale intelligent digital experiences that meet current needs while evolving for the future.

Learn more about our partnership with AKQA here, and parent company, WPP, here. 

"Working with the ANZ AKQA team has been an absolute pleasure as we support our existing clients and introduce new ones to Contentful, transforming their digital customer experiences. We are thrilled to name AKQA our ANZ Partner of the Year for 2024 and are excited for what lies ahead."

Abby Cohen, Partnerships Leader, APAC, Contentful.

Technology Partner of the Year: Amazon Web Services (AWS)

Empowering customers to excel in the age of AI and personalization has earned Amazon Web Services (AWS) recognition as the Technology Partner of the Year. In today’s highly competitive digital landscape, customers expect experiences that are finely tuned to their individual needs, preferences, and behaviors. The potential of AI is a powerful draw for organizations across all sectors, but for many, the path to implementation can feel overwhelming. 

Together, we’ve created a seamless framework that allows businesses to adopt and scale AI-powered content operations easily. Our integration with Amazon Bedrock offers enterprises the ability to embed AI capabilities directly into their existing content workflows. This not only enables them to deliver highly personalized experiences across global markets, but also ensures robust security and governance while driving innovation. The result is faster time-to-market for digital initiatives and a clear competitive edge in an increasingly AI-driven world.

Learn more about our partnership with AWS here. 

"Collaborating with Amazon Web Services opens the door to unmatched scalability and innovation. The expansion of our partnership with AWS has provided us with powerful technical and go-to-market support while also strengthening trust and credibility with our existing and potential customers."

Andy Phelan, Director, Global Technology Partnerships, Contentful.

The Contentful Partner Network

Our ecosystem of partners allows us to provide the support and expertise to help our customers solve complex problems with market-leading digital experiences centered around content. Each partnership leverages its unique offerings to connect enterprises worldwide with the services, solutions, and integrations they need to deliver content-driven experiences built on Contentful.

We’re grateful for our growing community of industry experts from leading agencies, consultancies, and other best-in-class technologies to deliver compelling, personalized experiences that elevate brands to the next level. 

Congratulations again to our 2025 Partner of the Year award winners and all of our partner program members driving innovation, connectivity, and growth for brands! If you’re curious to learn more about our partnership program and how our partners deliver digital pipelines faster than ever, visit here.

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