Flooded inboxes. Endless social feeds. Mass marketing campaigns. Customers are tired of all of the irrelevant information and ads they face every day.

In 2025, they're craving something different: experiences that feel like they were crafted just for them. 

Personalization has become an essential tool that helps marketers cut through the noise, and there’s no denying its efficacy — according to a Statista survey of senior marketers, 95% of respondents consider their personalization strategies successful.

While it’s clear that personalization is a core part of any successful marketing strategy in 2025, you might still be wondering how people are using it, what customers expect, and what you should be doing to stay ahead of the curve.

Fortunately, we've compiled a collection of the latest personalization statistics to help you get the most out of it in 2025 and beyond. In this post, we’ll highlight a selection of the most useful.

The current state of personalization

1) 89% of marketing decision-makers consider personalization essential for their business's success over the next three years (Segment).

2) While 85% of companies believe they provide personalized experiences, only 60% of customers agree (Segment).

3) 75% of company executives view personalization as essential for digital experiences (Segment).

4) Over two-thirds (63%) of digital marketing executives struggle with providing tailored customer experiences (Gartner).

5) Customers increasingly feel disconnected — 61% believe they're often treated like numbers rather than individuals (Salesforce).

Personalization investment and market growth

6) The customer experience and personalization software industry is projected to reach $11.6 billion by 2026, up from $7.6 billion in 2021 (Statista).

7) Marketers now allocate roughly 40% of their budgets to personalization, nearly double the 22% allocated in 2023 (Comviva).

8) 43% of respondents identify budget and resource execution as their biggest challenge in delivering personalized experiences (Statista).

9) 73% of customers expect personalization to improve with technology (Salesforce).

AI personalization statistics

10) 73% of business leaders agree that AI will fundamentally reshape personalization strategies (Segment).

11) Over 92% of businesses are leveraging AI-driven personalization to drive growth (Twilio/Segment).

12) Only 17% of marketing executives currently use AI/ML extensively, despite 84% believing in its potential for personalization (Gartner).

13) Just 24% of customers express concerns about AI-driven interactions and personalization (Medallia).

Personalization ROI and conversion statistics

14) Fast-growing companies generate 40% more revenue from personalization than slower-growing competitors (McKinsey). 

15) 77% of customers feel frustrated by irrelevant promotional notifications (Segment).

16) Companies that excel at customer intimacy see faster revenue growth (McKinsey).

17) Personalized CTAs outperform generic versions by 202% (HubSpot).

18) Despite uncertain economic conditions, 69% of businesses are still expanding their investments in personalization (Segment).

19) 52% of consumers report higher satisfaction as experiences become more personalized (Segment).

20) 80% of businesses report increased consumer spending (averaging 38% more) when their experiences are personalized (Twilio/Segment).

21) 65% of marketers report better open rates with segmented emails (Hubspot).

Personalization and customer loyalty statistics

22) 49% of Gen Z say they’re less likely to buy from a brand if they provide an impersonal experience, 27% even say they’ll stop shopping with the brand or share the negative experience with peers (Twilio/Segment).

23) 60% of shoppers anticipate becoming repeat buyers following personalized shopping experiences (Segment).

24) Personalization can reduce customer acquisition and retention costs by 28% (Comviva).

25) 62% of business leaders say that their personalization efforts have led to improved customer retention (Twilio/Segment).

26) 71% of customers expect personalized experiences, with 76% expressing frustration when they don’t receive them (McKinsey).

27) 62% of consumers say brands lose their loyalty if they provide un-personalized experiences (Segment).

28) Over three-quarters of customers (76%) say personalized messages are crucial for brand consideration (McKinsey).

29) 56% of online customers are more likely to return to websites offering product recommendations (Invesp).

Personalization and data (privacy) statistics

30) 69% of customers appreciate personalization, as long as it’s based on data they have explicitly shared (Segment).

31) 78% of businesses consider first-party data their most valuable personalization resource (Twilio/Segment).

32) Only 37% of customers trust companies with their personal data (Segment).

33) 48% of consumers are willing to exchange their data for better brand experiences (Jack Morton).

34) 50% of companies say recent privacy regulations have made personalization more difficult (Twilio/Segment).

35) 53% of business leaders are upgrading their technology for customer data management following changes in data privacy (Twilio/Segment).

36) 57% of senior marketing executives struggle with data inconsistencies when personalizing customer experiences (Statista).

Omnichannel personalization statistics

37) Only 24% of firms effectively invest in omnichannel personalization, with departmental silos and outdated technology being the main obstacles to success (Segment).

38) 43% of companies struggle with maintaining accurate, real-time customer data, while another 29% struggle with providing internal teams with a single source of truth (Segment).

39) 69% of customers want consistent experiences across both physical and digital channels. However, only a few organizations deliver (Segment).

40) Just 35% of companies successfully achieve omnichannel personalization (Twilio/Segment).

The bottom line

The numbers tell a compelling story — personalization isn't just a trend, it's a fundamental shift in how successful businesses connect with their customers. With 89% of marketing leaders calling it essential for future success and customers willing to spend 38% more with brands that get it right, the question isn't whether to personalize, but how to do it effectively.

Ninetailed by Contentful combines powerful personalization capabilities with enterprise-grade content management, helping you build deeper interactions with your customers and keep them coming back.

Want to learn how to deliver personalized experiences that turn browsers into buyers and customers into advocates? Book a demo today to find out how personalization can make your content work harder for your business.

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