Storylines London was one for the books! Catch up on all the highlights and insights shared by customers, partners, and Contentful leaders.
View highlights from Storylines London
Highlights from customer & partner sessions
- Dr. Kris Alexander presents the top highlights and insider tips from Storylines London.
Behind the art and science of brand story
- In the digital-first world, brand stories must be laser-precise. Find out how F1, Marks & Spencer and Unmind strike the right balance of creativity and technology.
Building and scaling inclusive digital experiences
- Wunderman Thompson are leading the way for inclusive design. Hear how to drive growth and deliver impact with accessibility at the heart of your digital experience strategy.
Speakers
Serge Albohayre
Dr. Kris Alexander
Dina Apostolou
Charles Bell
David Blaseby
Matthew Burrough
Ali Corless
Tom Dougherty
Nilufar Fowler
Patrick Geers
Matt Gould
Patrick Kane
Elliott King
Brandon Murphy
Emma Murray
Irene Nicolau-Requena
Dheeraj Palagiri
Dom Selvon
Steve Shaw
Sean Skamnes
Rachel Smith
Rishi Tank
PJ Utsi
Zoe Ventura Martinez
Melanie Wasley
Chris Zimmerman
Event Agenda
When and where?
Thursday, June 29
10:00am BST
09:00
Doors open
10:00
Impactful Synergy: Producing a significant impression
What are the three things that bring a brand story together (and to life)? Class is in session with Dr. Kris Alexander, sharing what brands can learn from the world of video games.
10:45
Building and scaling accessible, inclusive digital experiences
Digital experiences are what define brands today. To drive growth and deliver impact, accessibility must be part of the equation. Leaders in accessibility and inclusive design from Wunderman Thompson share how AI can help make digital experiences that are engaging, accessible, inclusive, and scalable.
11:15
Break
15 mins
11:30
Choose your track breakouts
The secret to earning long-term love from global markets
For brands reinventing their digital experiences, “consistency” should always be prioritized over “compelling” — which Vaimo knows well. During this session, the agency will share how it’s helped Zara, Burberry, The Gap, Helly Hansen, and other global brands score long-term customer engagement with consistent content powered by Contentful. A Q&A will follow.
Scaling global digital experiences
You’ve created a strong brand story, but how do you translate it at scale? Gain insights on how to launch and orchestrate multilingual content, the role of technology and process, and how to do it at the speed-to-market you need.
Realizing business benefits from the right technology
It's no secret technology can offer immense business benefits. But how do you implement the right technology, in the right way? Less obvious. Kin+Carta will share real-world examples and strategies to implement the technology you need to get the experiences—and results—you want.
12:15
Lunch
60 mins
13:15
Spring announcements
13:30
Customer spotlight with Valtech
A fireside chat between Valtech and a Contentful customer with a brand story that’s built on composable content.
14:00
Break
10 mins
14:15
Choose your track breakouts
From idea to impact: How Contentful accelerates your narrative
Great stories begin with light bulb moments. Creatively conveying those ideas to capture customer attention is the hard part. This breakout, hosted by Contentful Professional Services, shows how small digital teams can amplify their brand across platforms and audiences customers with personalization, localization, and AI.
From the Clubhouse
Learn how Rapha's brand, craftsmanship, and storytelling drive content-led commerce throughout local cycling communities across the world.
LIV Golf: A global platform — from concept to delivery in six months
What does it take to dream up and deliver a paradigm-shifting digital golf experience in six months? UNRVLD’s Chief Growth Officer will tell you how they brought together composable technology platforms, ripped up the rule book, and brought to life a bold brand via a digital experience that is agile and scalable.
15:00
Break
25 mins
15:25
How personalization pulls customers back to brands
Attracting new customers is great. But, keeping those same customers coming back is even more celebratory — and more likely with personalization. Leaders from Twilio Segment and Contentful share why investing in tailored content and tools that support it creates deeper customer connections with real-world customer examples as evidence.
15:55
The art and science of brand story with Unmind, F1, and Marks & Spencer
In the digital-first world, brand stories need to be equally artful and precise. Join customers Unmind, F1, and Marks & Spencer to hear how they bring the right balance of creativity and technology to delivering their brand stories.
Dr. Kris Alexander will moderate this 35-minute conversation.
16:30
The most common pitfalls of composable transitions
It’s long been said that one learns wisdom from failure much more than success. While the many things you can do with composable content are well-documented, members of the Apply Digital C-suite want to arm you with some equally important, but less amplified, knowledge: what not to do when transitioning to such technologies.
17:00
Closing remarks
17:10
Happy hour
60 mins
With a little help from our friends
We are grateful for the support of our industry-leading sponsors in defining the future of composable content.
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Highlights from Storylines Tour 2023
View the highlights from every Storylines destination.
- View highlightsNew YorkMay 4
- View highlightsParisMay 25
- LondonJune 29
- View highlightsSilicon ValleyOctober 4
- View highlightsBerlinOctober 19